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On the stage of the 2022 Spring Festival Gala, the dance poetry drama "Only This Green" with a strong national style has become a masterpiece of traditional culture breaking the circle.
More than a month later, China Oriental Performing Arts Group joined hands with Ali Entertainment to launch the digital collection commemorative tickets of "Only This Green", selected 5 stills and 1 calligraphy inscription, designed 6 commemorative tickets, and sold 24,000 tickets in total. On the basis of protecting the digital copyright of works, realize digital distribution, purchase, collection and use.
This is the first digital collection commemorative ticket in the performance industry, and it was sold out in seconds when it went online.
2020 is known as the first year of blind box marketing, and brands are crazily immersed in the surprises of blind boxes.
Just one year later, the concept of metaverse became popular, and then digital collections were born.
In 2021 alone, the overseas transaction volume surrounding NFT exceeded US$19.6 billion, and NFT digital collections created a total transaction volume of over 8.16 million and a total transaction volume of over US$6.5 billion (data source: Shell Finance). A 12-year-old foreign boy earned US$340,000 in two months through digital collections, and a pair of digital collections called "The Merge" sold for a high price of US$91.8 million.
Not only that, domestic digital collections have also sprung up like mushrooms after rain.
Bingdundun NFT digital collection soared nearly a thousand times in two days
What are digital collections?
Many people say that digital collections are NFTs. The full name of NFT is Non-fungible token, which is a "non-fungible token" based on the Ethereum blockchain.
Digital collections are actually an application form of NFT, which uses blockchain technology to generate unique digital certificates corresponding to specific works and artworks. On the basis of protecting their digital copyrights, it realizes authentic and credible digital distribution, purchase, Collection and use. Although digital collections are sometimes collectively referred to as NFTs, it is not rigorous enough to say that NFTs are digital collections.
Since digital collections are an application form of NFT, it also has the characteristics of NFT-uniqueness: because of the irreplaceable characteristics of NFT, it means that it can be used to represent unique things, such as original paintings of art works in museums. After a digital collection is encrypted by NFT means, it has its own "digital certificate", which is unique and irreplaceable; it can be confirmed and traded: the digital collection is permanently stored on the blockchain and cannot be copied And tampering at will, you can trace the source, clarify the copyright and conduct transactions.
There are various forms of digital collections. In addition to artistic paintings, music, videos, 3D models, electronic tickets, game props, emoticons, virtual real estate, music albums, etc., can all become digital collections.
Some digital collections issued in China
Major Internet companies and technology companies have aimed at this trend and successively established digital collection distribution platforms.
Some digital collection platforms
Whale Explorer (belongs to Ali)
Magic Core (belonging to Tencent)
TME digital collection (belongs to Tencent)
Lingxi (belonging to JD.com)
Baidu Digital Collection (belonging to Baidu)
NetEase Planet (belonging to NetEase)
XunleiChain enterprise digital collection service platform (belonging to Xunlei)
The only art platform
Red Hole Technology
Dongyi Yuandian
Starark
One meta
Bigverse
Zebra China
natural chain
sea illusion
hot dog
Twin Mirror Museum
Digital Tibetan China
Crane's Nest Culture
Blue cat numbers and more.
Some people say that digital collections are the "trendy game" of the Metaverse world. Since the popularity of digital collections, it has become a marketing method that cannot be ignored by brands in the digital age.
Brand Marketing Strategy for Digital Collections
- Bilibili releases the first digital art avatar "Geode", digital collection VS brand youthful image
On January 5, 2022, Bilibili's official certification number "Bilibili Digital Collection" released news, announcing that its first digital art avatar "Geode" is officially open for registration.
There are 2233 limited editions on the whole network, and each Gede head portrait has a unique number and style. This series of avatars is not for sale, and is only open to LV6 users who visit station B every day in 2021, users who are over 14 years old, and need to complete real-name authentication. Avatars numbered 101-2100 will be distributed randomly, a total of 2,000, and the remaining 233 numbers will be reserved by Bilibili, including rare limited editions.
Midea is earlier than station B.
On the first day of 2022, Midea officially announced the release of the "Midea 2022 Dr. M Series" avatar. If you know Midea, you will be no stranger to M-Bo. M-Bo is the virtual image of Midea, appearing as a core character in Midea's official account at station B. This digital collection based on Midea's IP "M Bo" is also given to users for free, with a limited number of 1,000 copies.
Digital collections seem to provide brand-new ways of playing for major brands: mascots, virtual characters, LOGO and other elements that are strongly related to brand image are packaged and released in the form of digital collections, using limited precious attributes combined with hunger marketing methods, and are being used as The new form is associated with the user. At the same time, the operation itself of issuing digital collections represents the vitality of the brand that is unconventional, keeps up with the times, and pays attention to the youthfulness of Generation Z.
Under this marketing strategy, unlike most traditional digital collections that are sold at auction, a limited number of free gifts or low-priced sales are used to lower the threshold and capture the public.
JD.com JOY&DOGA Series Digital Collection
- Xiaomi releases 3D model of "Core Era", digital collection VS product technology
On the last day of 2021, the Xiaomi 12Pro mobile phone went on sale on Tmall, and at the same time Tmall launched a digital collection known as the "Digital Dragon Egg"-Mi 12 Core Era. Mi 12 Core Era is an NFT creative dragon egg based on the Snapdragon chip and Mi 12. Each dragon egg digital collection has a unique code certification and is limited to 500 copies.
Not only Xiaomi, but Philips, Coca-Cola, L'Oreal, LV, Burberry, Armani, Porsche, Gucci and other brands all use digital collections to directly release the same model or a derived concept model, using new The unique marketing form attracts attention and demonstrates the product's sense of technology and brand strength.
When the audience is tired of traditional marketing methods such as posters, H5, and magical songs, digital collections are a new trick. Some of the digital collections sold have even brought unexpected huge investment to the brand. But the premise is whether the brand can find a balance between digital products and real products: whether it is a cold virtual product or a digital work that gives life to art.
Gucci digital virtual sneakers
- China Literature released the first online digital collection, digital collection VS cultural industry
Whether it is a physical or virtual product, only works with artistic value can make the audience pay. A picture, a painting, a song... Digital collections provide new carrier forms for works of art, especially for the cultural industry.
China Literature Group launched the first domestically readable online IP digital collection "Da Feng Da Gengren: The Heavens and Worlds", which comes with a handwritten and signed message from the author at random, priced at 158 yuan, and limited to 2,000 copies.
After the official website and mini-program (Yuanvision Collection) , a platform for visual art digital collections created by Visual China, is launched, the first digital collection is the photo "I want to go to school (Girl with Big Eyes)" taken by the famous photographer Xie Hailong. The price is 199 yuan per piece, limited to 10,000 pieces. All proceeds from this transaction will be donated to the Anhui Youth Development Foundation to support the education of Project Hope.
Xinhua News Agency released China's first news digital collection in 2021, selected 2021 photojournalism reports and cast them, and issued 11 copies, each limited to 10,000 copies. This set of digital collections condenses many precious historical moments, such as the breakthrough of 2.6 billion vaccinations for the new crown, the prosperous moment of the centenary of the founding of the party, and more commemorative scenes. All collections are available online for free.
The trend of cultural play and national culture has also started a wave of digitalization. Museums have revitalized traditional culture by issuing digital collections. The Palace Museum, Dunhuang Museum, Hunan Provincial Museum, and Henan Provincial Museum have joined in.
In the field of music, film and television, digital collections also shine. For music fans, there seems to be nothing cooler than owning a virtual digital record.
To sum up, it can be seen that the digital collections produced in the vertically subdivided fields of the social and cultural industries not only have unique cultural value, but also enrich the collection experience of the audience. The people who are active in it are often pioneers of fashion trends. High price tolerance, low sensitivity, and the pursuit of novel consumption rituals will often create good sales results for brands or companies.
Therefore, for the cultural industry, combining appropriate works of art with digital collections and turning artworks into digital collections is a new marketing path worth exploring at the moment.
- Alipay released NFT payment code skin digital collection VS virtual products
Playing games to buy skins is no stranger to young people, and the younger generation is increasingly accepting virtual items. When the dimensional wall is further broken, the scope of application of digital collections is once again broadened.
In June 2021, Alipay and Dunhuang Academy of Fine Arts launched two NFTs, Dunhuang Flying Apsaras and Jiuselu payment code skins. The price is 10 Alipay points plus 9.9 yuan, and the global limited edition is 16,000 copies. The two NFTs were snapped up as soon as they were released, and they were sold out shortly after they were released, with a total of 158,400 sold based on the selling price. The second-hand transaction on Xianyu was even fired up to 1.5 million yuan each.
In March of this year, Alipay and Yunguanbo once again released the multi-scene skin digital collection of Ma Tafeiyan, a total of 2 models, divided into 4 time periods, each with 5,000 copies per time period, and the price is 29 points plus 9.9 yuan.
This wave of operations of Alipay can be said to be a successful case of digital collections applied to virtual goods, and virtual + virtual can also bring huge value to enterprises.
The core consumer groups of digital collections are basically millennials and Generation Z. In order to match their preferences, some brands combine digital collections with blind boxes when selling digital collections. Scarcity + hunger marketing + blind box marketing greatly increases the fun .
Netease Yanxuan aims at consumption outlets such as metaverse and blind boxes, and launches the brand's first blind box of digital art collections "New Year's Lucky Multiverse". The blind box is randomly presented with Netease's carefully selected gift box for the Year of the Tiger, limited to 2022 copies, and the selected users will get a unique digital collection.
- The triple label of avatar, trendy play, and digital collection, Nayuki Girl's social currency in the new era
When a brand integrates the three major labels of avatar, trendy play, and digital collection, are there still young people who can refuse?
In the 6th birthday season of Nayuki's Tea, Nayuki's Tea released the brand ambassador NAYUKI, "Nayuki Girl" collection-level trendy artwork and digital artwork series "Creating Beauty" on the official Weibo. Created the topic of #奶茶会进入元宇宙# on Weibo, and the official announced that he was the first to enter the era of the new tea drink Yuan Universe.
Any one of these three labels can stimulate a lot of consumer interest, and further conversion links are hidden in blog posts. Initiate the activity of forwarding and drawing offline prizes through the official Weibo, guide users to complete comments, dissemination and other actions, and embed product purchase jump links and QR codes in blog posts.
Up to now, #奶茶会进入元宇宙# has exceeded 120 million views, 300 digital art series works, all sold out within 1 second of going online, and the brand ambassador "Nayuki Girl" is also the 6th anniversary event, bringing 190.45 million goods in 72 hours sales.
- Anta, matching the most suitable content for digital collections
Judging from the mainstream products and presentations at the current stage, a video or moving picture is most suitable for digital collections.
What to put in this content is a question that every brand needs to consider. Anta chose the digital action of the China Ice and Snow National Team project that is in line with the collection, uniqueness and high attention of the digital collection itself.
On January 6, Anta officially announced the launch of "Ice and Snow Spirit Realm" on Weibo. In conjunction with Tmall Super Product Day, through three digital sections, an immersive experience was provided for users participating in the event. In topics such as #ANTA冰雪传境#, #安达冬奥世界数据价格发布#, many champions and celebrities were invited to help the event.
By dismantling the movements of the athletes, Anta used digital space and digital collections to realize the dissemination and fermentation of marketing content.
- Oreo digital collection, play Chinese style with biscuits
It is Oreo's approach to stick to the same while grasping the change. Oreo's biscuits are its unique brand symbols, and innovation in biscuit elements has always been a feature of Oreo marketing.
Last October coincided with the launch of Oreo's new black, white and gray biscuits. On the basis of insight into the preferences of consumer groups, it anchored the theme of national style, with black, white and gray as the background color, Jay Chou's national style music as the With the help, "A Thousand Miles of Rivers and Mountains" was decomposed into 5,000 digital biscuits, and the world's first digital ink scroll and promotional film were launched, realizing the ingenious combination of biscuits, digital collections, and national customs.
In this case, national style, ink, and biscuits are the protagonists, and the creativity and bearing attributes of digital collections are more obvious.
- Looking for scarcity and sense of participation, Yili inspires users to share
In January this year, Yili launched the "Champion Shining 2022" digital collection, showing the new style of traditional brand youth marketing. Up to now, the topic of #伊利欧冠火照2022Digital MilkWorld Premiere# has had more than 97 million views.
Through the limited collection method of "17 pieces worldwide", the scarcity value of Yili's digital collections has been further amplified. Users who have drawn hidden items have "fancy show off" in the topic, while among users who have not collected them, this This incident has also become a new topic of conversation.
Including but not limited to digital collection marketing, scarcity and participation are the only ways to stimulate user interest.
In this way, NFT becomes the connection certificate between the brand's online and offline parallel universes.
Look at this picture again -
NFT=brand digital assets
In the past, brand value was mentioned, but in fact it has always been false. Only with the emergence of NFT can brand value be truly transformed into real assets that can be calculated and appreciated .
Nike and Adidas, Coca-Cola and Pepsi, their attempts from issuing NFT to entering the metaverse have fully proved this point: brand value can be digitalized. (There will be a case introduction later)
NFT = Product Enhanced Marketing
This is the real coexistence of fiction and reality: now it is possible to make each product a one-item-one-code NFT pass.
In this way, it can not only prevent piracy and combat counterfeiting, but also become a digital collection through the combination with IP, effectively increase the added value of products , break the traditional advertising cocoon, and realize the product breaking circle.
NFT=Customer Relationship Management
Not only the first two points, but a more valuable CRM user relationship management system has also become more perfect and closer due to NFT .
Regardless of where consumers buy products, online or offline, direct sales e-commerce or distribution channels, as long as consumers buy products, they can always get an NFT, and then through the brand's digital collection library , establish a relationship with the brand Form a long-term relationship and enjoy various benefits provided by the enterprise.
Enterprises no longer need to worry about being far away from consumers or losing core customers, and everything is under control.
In summary--
- NFT transforms brand value into evaluable brand digital assets ;
- NFT becomes the company's product enhancement marketing through one item, one code;
- NFT realizes exciting and value-interactive customer relationship management .
What is even more valuable is that the above three values are integrated and completed, and they are a trinity .
That is to say: the unity of product and effect .
Next, let's take a look at how well-known domestic and foreign brands conduct NFT marketing, focusing on nine industries...
Wine Industry
Patrón is Bacardi's premium tequila brand.
In January 2022, Patrón launched its first NFT. Each NFT corresponds to a rare and exclusive Chairman's Reserve physical wine - there are only 150 bottles in total, and each corresponding NFT is priced at 1.5 ETH (about 4,500 US dollars).
Here, NFT serves as a proof of authenticity, verifying the NFT holder's ownership of the corresponding tequila, and has the right to redeem the corresponding tequila entity at any time.
As for the physical tequila, BlockBar stores it in a secret location in Singapore with 24/7 security, external motion detection and temperature control.
At the same time, NFT holders can also choose to sell the NFT version in the trading market, which simplifies the traditional process of buying and reselling wine collections directly into NFT transactions without having to get the wine first before selling it .
This method can actually be applied to all items with exchange value: wine, tea, gold jewelry, etc. You can try domestic Moutai, Puer tea, and Chow Tai Fook.
This is how Dream Blue released its first liquor digital collection
Different from digital collections that only use digital content as a form of holding, in addition to having collection value, consumers can obtain Yanghe membership rights when purchasing.
As an identity certificate, it is equivalent to holding a Yanghe membership card, enjoying the large discount coupons of designated malls, as well as free birthday wine, Yanghe base tour and other benefits.
The first batch of 1,368 copies of Dream Blue, a digital collection series, is available at a price of 13.68 yuan. Among them, there is only one Dream Blue Handmade Class (Master) Collector's Edition, which is limited to 300 copies worldwide, and there are three Dream Blue Handmade Class (Master) Special Editions, each with 356 copies.
It was sold out within 4 minutes of its launch, and more than 20,000 users participated in the panic buying. The WeChat mini-program "Yuanzhilan Planet" achieved a million-level page views within 4 hours.
Jiang Xiaobai's Cosmos Xiaobai digital collection activity
This is a digital collection activity jointly carried out by Jiangxiaobai and Tmall. The first limited edition is 1,000 copies. Through the creation of two avatars: Lan Biaobiao and Hongbengbeng, NFT digital collection limited gift boxes are issued. There are not only digital collections, but also Two special edition baijiu of 40% and 52%.
This NFT issuance has created a single-day sales volume for Jiangxiaobai that is 16 times higher than usual, the number of visitors in a single day is 3 times higher than normal, and sales conversion is also 10 times higher than normal.
beverage industry
In December 2021, 4 months after launching the first "Friendship Box" NFT, Coca-Cola released the Christmas Snow Globe NFT on the VeVe platform in the form of a blind box.
This series of digital collectible snow globes features falling snow, the iconic Coca-Cola polar bear and more, with 13,888 Polar Bear-themed NFTs and 10,888 4 Coke Bottles-themed NFTs. There are 7,888 rare Neon Coca-Cola Sign NFTs and 1,886 Coke Bottle-themed NFTs.
At the same time, with this set of Coca-Cola's new NFT, buyers can obtain product discounts and qualifications to participate in special events, which are closely integrated with product sales and brand operations.
Mengniu Milk Deluxe 2022 Desert Oasis Event
A total of 5 desert oasis digital collections have been released, limited to 2022 pieces, and brand members can participate in the lucky draw. Doing so simultaneously achieves—
Enhance the value of brand artistic temperament;
Strengthen the cognition of high-end product series;
Official account pulls new users;
Improve the activity of applets and other work.
And Mengniu's old rival, Yili, also launched a digital collection + physical product activity combined with the Winter Olympic champion.
Appliance industry
Midea Group's 2022 New Year's Day Celebration Activities
Midea’s digital collection series, the first batch of 1,000 copies will be launched online, and only one copy of each model will be sold. It is unique and will be conducted in the form of lottery. The digital collection will be released in a limited amount at 12:00 every day. On average, it will be sold out within 1 minute of going online, exceeding 50,000 Users participated in the panic buying, and the influence of the whole event exceeded one million.
Through this NFT marketing event, Midea not only "spends a small amount of money to break the circle", but also narrows the distance with young consumers, breaks the traditional image of the home appliance industry, and establishes a trendy, fashionable and professional brand image of Midea.
Automobile industry
Kia Motors, First to Issue NFTs for Electric Vehicles
Recently, Kia’s design center made six NFTs based on three electric vehicles, a total of 60 pieces, which were released through the trading market of Ground X, the blockchain service division of South Korean Internet giant Kakao, with a price of $399 per NFT.
McLaren's supercar NFT
In March, McLaren Automotive announced plans to release an NFT of its famous supercar. The British automaker enlisted the help of Infinite World, which helps brands develop metaverse and Web3 products. Notably, this makes Infinite Worlds the luxury car brand's first official metaverse partner.
At the heart of the allure is that McLaren fans will be able to create original NFTs of their supercars, and McLaren will also launch a trading platform where fans can buy and sell NFTs. McLaren Chief Marketing Officer Gareth Dunsmore said: "This exciting new partnership will leverage Infinity's world-leading expertise to create and deliver a range of digital content across the McLaren marketplace."
At the same time, these NFTs can also bring unique benefits to fans that only buyers can get - they will allow users to create multiverse wearables using limited edition licensed graphics and contemporary designer streetwear. On top of that, they can sell their licensed artwork and wearables and evolve them into very rare and valuable editions.
Air transportation industry
Australian airline Qantas will release its branded digital art collection, or NFT, in mid-2022. Anyone who buys Qantas NFT will automatically become an investor in the brand. Holders can expect to gain special access to many of Qantas' exclusive services and products in the future.
It is reported that initial buyers of these NFTs will be able to earn Qantas Points, with specific rewards and benefits yet to be revealed. In addition, Qantas has already planned ahead and said that the upcoming NFT series will be released on a low-carbon platform, with net zero emissions and carbon offset functions.
Qantas has also decided to reward the first buyer of a Qantas NFT with Qantas Points, making its NFT product unique. For the first time in history, NFT holders have the opportunity to instantly receive redeemable value when purchasing an NFT. Airlines are working to provide more benefits and rewards to their NFT holders in the future.
fashion industry
Hoodie Art NFT by GAP
In mid-January 2022, retail giant GAP launched its first NFT, an NFT that can unlock the art of a physical hoodie.
The painting behind this NFT is a collaboration between GAP and artist Brandon Sines (the designer of Frank Ape). This set of digital collection NFT is hosted on the Tezos blockchain on a "first come, first served" basis. way to get.
In terms of physical objects, starting from the most iconic hoodie of the Gap brand, the NFT released by GAP is divided into four levels: ordinary, rare, epic and unique. The total circulation is only 100 sets, and it is also the most limited edition clothing in the history of GAP.
Double RL Brand Dynamics Digital Collection
The RL Digital Collection Museum has issued a limited number of digital collections, accompanied by brand Fashion Show / live broadcast activities, online limited edition releases (members have priority in purchasing/reserving qualifications), brand quarterly Catalog, providing download channels for valuable members, and communicating with stores Dynamically tightly coupled, and so on.
NIKE and RTFKT
In December 2021, the famous encrypted virtual fashion brand RTFKT was acquired by Nike, which also marked that Nike's layout of the metaverse is not only as simple as marketing, but also goes deep into the development of virtual products and the layout of virtual brands.
Founded in 2020, RTFKT is a sports brand in the virtual world. Although RTFKT does not have a long history of famous brands such as Nike, Adidas, FILA, etc., after a PS virtual sneaker photo that went out of the circle in 2020, RTFKT has become the "number one player" in the digital fashion industry.
Before being acquired by NIKE, RTFKT has cooperated with FEWOCiOUS to launch "sports shoes that are born of reality and reality", giving collectors the opportunity to obtain physical shoes. Each "open version" NFT has a pair of corresponding physical sneakers. Anyone who owns the NFT within 6 weeks after launch is eligible to exchange for physical sneakers.
PUMA changed its NFT name
And recently, Puma, the third largest sports brand in the world, changed its "name" on Twitter, from the previous PUMA to "PUMA.eth". This galloping cheetah finally broke into the NFT market.
This "new name" itself is an NFT. Industry insiders believe that this is an upgrade of the Puma brand, which means that Puma will explore the NFT world.
In addition, adidas launched the adi-verse metaverse, built venues in the virtual world, and issued NFT. It is also well known that its NFT market value has long occupied the top few in the NFT world.
Chain fast food industry
Papa John's, one of the largest pizza chains in the world, has launched its first NFT, including 19,840 NFT hot bags (hot bags) - the reason for choosing 19,840 NFT is that Papa John's was founded in 1984.
This NFT was designed by two artists, Tom Hoff and Ash Sketch.
These thermal insulation bags will include nine different designs, and the requirements for obtaining it are very simple: users only need to place an order for Papa John's products, then scan the QR code to get NFT, and finally redeem the following 9 thermal insulation bags according to their preferences. One of the cooler bags.
In fact, Papa John's has a deep relationship with the encryption world: On May 22, 2010, a developer named Laszlo Hanyecz exchanged 10,000 bitcoins for 2 pieces of Papa John's pizza. Calculated by the price, Hanyecz spent $690 million for these two pizzas... This day was named Bitcoin Pizza Day (Bitcoin Pizza Day).
Food Industry
There are many NFTs involved in the food industry. This article focuses on Oreo.
Oreo launched a digital ink scroll and used NFT technology to "link" the work. This scroll is "embellished" with a unique "identification information", and this information will be permanent and unchangeable. This also means that this ink painting scroll will be permanently recorded on the blockchain.
This globally distributed digital ink painting will become a digital asset shared by all fans and Oreo.
Because Oreo deconstructed the digital ink scroll into 5,000 pieces of Oreo digital cookies NFO (Non-fungible OREO), and will open the claim within a limited time. If the digital ink scroll on the chain is a digital asset jointly owned by all fans and Oreo, then the 5,000 NFO is an exclusive benefit for a small number of fans.
NFT marketing is the future leader
From the above cases of brands and cultural tourism spaces, we can see that——
NFT can completely become a link between enterprises, brands, products and consumers/users, establishing an unprecedented in-depth connection, and it can also completely open up with the membership system of enterprises to realize the construction and continuous active development of user communities.
NFT marketing will definitely become the leading marketing in the future. It is not only the building of brand equity, but also product enhancement marketing, and the cornerstone of customer membership relationship management.
You can't get out of the car, it's just a matter of sooner or later...
sale today
01 Amber Digital Art
Exclusively authorized by Tsinghua University Press, Amber Digital Art and Tsinghua University Press jointly launched the "Shan Hai Jing" series of digital collections "Jingwei" which will be released online at 12:30 on the 18th.
- Number of copies issued : 5000 copies
- Quantity sold : 3500 copies
- Issue price: 59.9 yuan
- Release time : April 18 at 12:30
- Appreciation of works:
02 C universe
Genesis series blind boxes include: 1902 series blind boxes, 1992 series blind boxes, 2022 series blind boxes
- Number of copies issued : 200 copies
- Issue price: ranging from 666 yuan
- Release time : 20:00, April 18
- Appreciation of works:
03 Jingdong Lingxi - Gulong digital collection
- Number of copies issued : 3500 copies
- Issue price: 119 yuan
- Release time : 12:00, April 18
- Appreciation of works:
04 Shizang
- Number of copies issued : 2000 copies
- Issue price: free
- Release time : 10:00, April 18
- Appreciation of works:
05 Zebra China
- Number of copies issued : 2000 copies
- Issue price: 29.9 yuan
- Release time : 11:00, April 18
- Appreciation of works:
06 Baidu super chain
- Number of copies issued : 3000 copies
- Issue price: free
- Release time : 12:00, April 18
- Appreciation of works:
07 Hongguoshuzang
- Number of copies issued : 1000 copies
- Issue price: 39 yuan
- Release time : April 18 at 12:30
- Appreciation of works:
08 Qian Kun Shu Zang
- Issued copies : 8888 copies
- Issue price: 68 yuan
- Release time : April 18 at 12:30
- Appreciation of works:
09 Chihiro Suzukō
- Number of copies issued : 4000 copies
- Issue price: 119.9 yuan
- Release time : April 18 at 12:30
- Appreciation of works:
10 Star Fantasy
- Number of copies issued : 1000 copies
- Issue price: 49.9 yuan
- Release time : 13:00, April 18
- Appreciation of works:
11 11-dimensional space
- Number of copies issued : 1999 copies
- Issue price: 19.9 yuan
- Release time : 14:00, April 18
- Appreciation of works:
12 phantom core
- Number of copies issued : 24,000 copies
- Issue price: 98 yuan
- Release time : 15:00, April 18
- Appreciation of works:
13 Zebra China
- Number of copies issued : 1999 copies
- Issue price: 99 yuan
- Release time : 17:00, April 18
- Appreciation of works:
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