Author: wale.moca; Compiler: Alex Liu, Foresight News
Which NFT projects actually implemented their initial roadmaps? I consulted the information and came to the following conclusions:
BAYC, Score: 9/10
The team achieved most of its initial goals: exclusive peripheral products, interactive club websites and Mutant Apes.
Until the beginning of 2021, their promises were very simple.
Pudgy Penguins, score: 7/10
Before Luca Netz and the new team took over, Cole's team had released several roadmap projects, including: peripheral products, airdrops, and charity auctions.
Fat Penguin's roadmap during Cole's period
Looking back now, some of them have been fulfilled before the new team took over.
They launched the first batch of peripheral products, which are not exclusive to holders, but at least they are completed. These peripheral products include mugs, hoodies, T-shirts and stickers. The airdrops and charity auctions were limited at the time and could not be considered completed.
Pudgy Penguins' first batch of peripheral products
Azuki, score: 7/10
Azuki chose to use a "mind map" instead of a roadmap.
Initially they announced:
Provide holders with 3D experiences.
Exclusive streetwear, including skateboards and toys.
Hosting events in real life.
Connecting the physical and digital worlds.
$BEAN tokens and DAOs.
Looking back, some of these have become reality.
Azuki has launched exclusive items many times and is known for its IRL (in real life) activities. They also achieved the fusion of digital and physical in an innovative way through PBT.
However, 3D avatars and $BEAN were not delivered.
Azuki's peripheral products
Doodles, score: 10/10
Doodles has completed the initial roadmap. Here’s an old image I found:
Soon after the mint, they bought their main mascot for 100 ETH.
They have added ETH to the vault.
They acquired Golden Wolf production studio.
They have partnerships with a lot of big brands.
Degods, score: 6/10
I found a long-ago Google doc where Frank (?) discussed the pros and cons of certain roadmap ideas. These include: DePalace, Merch, DeGods Welcome, DeOath.
It makes for interesting reading:
Exclusive merchandise, "DeGods Welcome" (at least in terms of a strong social presence) has actually been achieved. Other ideas were abandoned.
An old Notion page records some of the content:
Moonbirds, score: 4/10
Moonbirds was promoted as a "practical" PFP, with commercial rights for holders. However, this promise disappeared after their infamous switch to a CC0 license.
In addition, Moonbirds' direction has also changed significantly since the roadmap was released:
"Project Highrise" was never launched.
However, Moonbirds did release Milestones milestone rewards for staking ("nesting").
CloneX, score: 9/10
RTFKT completed most of CloneX's initial roadmap, including 3D files for holders, forging events, and airdrops.
Thoughts on the results
The actual implementation of the roadmap may not be what everyone expected.
From the current point of view, the floor price of each NFT seems to have nothing to do with the degree of implementation of their initial roadmap.
The initial routes of BAYC and CloneX were relatively simple, and they basically delivered their promises. But CloneX's floor price plummeted all the way; and BAYC later tried to deliver more than the initial roadmap: APE tokens, metaverse games, and building new chains, but it still couldn't stop the decline of the floor price.
But at the same time, Fat Penguin, which did not fulfill too many initial promises, has performed well thanks to the promotion of IP after the new team took over, the launch of children's toys on Walmart, and frequent airdrops.
Some people even think that the PFP NFT project is "the more you do, the more mistakes you make" and "artworks don't need a project party behind them to empower them." For example, CryptoPunks, which will cooperate to launch a new series of Punk IP and airdrop it to holders, has been widely criticized by the community - "The project owner Yuga Labs ruined CryptoPunks. They can't even do nothing."
Three years have passed since the NFT explosion and the bubble-filled 2021. Where will more mature projects and more rational participants lead this track? Let's wait and see.