CZ is permanent, MEME is changing, and the excitement of BNB Chain is ongoing

The crypto world in March does not seem to be going well, as tight liquidity and uncertainty in the macro environment have reduced investor confidence, and the market consensus seems to be generally pessimistic. Mainstream cryptocurrencies, mainly BTC, are constantly fluctuating and trading sideways, looking for new opportunities. However, on BNB Chain, MEME coins led by Mubarak are irritating more investors.

CZ's appeal: stay out of it, always there

Since CZ was released from prison, although he is no longer the head of Binance, and his personal work focus is on the educational project Giggle Academy, which he leads, his "prestige in the world" still makes his every move a focus of attention in the crypto world.

Binance officially announced on the evening of March 12 that it had received a $2 billion investment from Abu Dhabi investment institution MGX (Mubadala G42 X). This is the first time in the history of Binance that institutional investment has been introduced, and it also sets a record for the highest single investment amount in the crypto industry so far.

For Binance, which has strong financial resources, the greatest significance of this investment is actually the strategic endorsement, resource support and policy protection of the UAE sovereign capital.

Binance officially released a tweet on X, with a picture of a "rich editor" wearing a Middle Eastern headscarf. When forwarding the tweet, the text "Mubarak" was added. The word "Mubarak" carries a deep cultural and religious meaning in Arabic, and is widely used in names, holiday greetings and daily expressions to convey blessings and good wishes.

This was originally a very simple "repost support" behavior, but coupled with the extremely magical Middle Eastern anime image, plus CZ's concise repost, this made investors on the chain have an impulse of "Mubarak, must go!", and a large number of "Mubarak" related MEMEs began to be listed.

On March 15, Binance Alpha launched $Mubarak at the speed of light. The next day, CZ spent 1 BNB to buy 9161 $TST and 20155 $Mubarak, and posted a message on Binance Square that seemed to respond that "some testing will be done on the weekend." This move directly pushed the hype of the MEME coin $Mubarak to a climax.

Mubarak data performance: high-quality MEME, lack of innovation

According to DefiLlama data on March 18, in the past 24 hours, the net inflow of funds to the BNB Chain cross-chain bridge reached 8.37 million US dollars, surpassing Noble (5.98 million US dollars) and Arbitrum (2.75 million US dollars), ranking first among all public chains.

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According to GMGN data, in the past 24 hours, the MEME coin with the highest transaction volume on BNB Chain was $Mubarak, with a transaction volume of 103 million US dollars. In contrast, the Solana chain had a 24-hour maximum transaction volume of only 24.8 million US dollars in the same period.

As the market enthusiasm rises, $Mubarak's highest market value has reached 220 million US dollars, easily breaking through the billion-yuan market value gate line, and the blue-chip index has reached 4.2%, with excellent performance. However, Mubarak has the problem of insufficient liquidity depth, which may make it difficult for large holders to sell their positions without significantly affecting the price. The current market is falling, and new narrative developments are needed to prevent the decline. Compared with the popular $TRUMP, the market value reached by $Mubarak is not worth mentioning, but it is enough to focus the market's attention on BNB Chain. The conventional MEME narrative structure also makes $Mubarak seem not outstanding enough and lacks underlying innovation.

Who is the biggest winner? Binance Wallet is one step ahead

Although the popularity of MEME coin $Mubarak stems from the investment of Abu Dhabi investment institution MGX in Binance, Binance also made another move during the same period. Binance Wallet also launched a six-month zero-fee trading event.

On March 17, Binance announced that it will launch a zero-fee trading event from 16:00 on March 17, 2025, applicable to all trading pairs in Binance Wallet, and the event will last until 16:00 on September 17, 2025.

During the event, all transactions completed through the exchange and cross-chain bridge functions in Binance Wallet or the quick purchase function of Binance Alpha are exempt from transaction fees, but users still need to pay network gas fees. In addition, transactions conducted through third-party dApps are not within the scope of the event.

For this reason, Binance's He Yi also called out online, "Teachers, give me a chance." This is obviously the most critical and appropriate time for Binance Wallet to seize more market share. While other competitors are stuck in the suspension of DEX services, wallets and exchanges are not integrated, Binance Wallet, combined with the resurgence of BNB Chain MEME and the explosion of MEME coin $Mubarak on the entire network, officially issued a statement saying: "No time to explain, update Binance to the latest version first!"

Previously, He Yi said in an interview, "We admit that Binance itself started late in on-chain services. In the past year, we have spent a lot of time recruiting outstanding talents, rebuilding the wallet team and reconstructing the system from the bottom up. Although it is still a "clear room", the team has clarified its future plans. The goal is to gradually improve functions based on meeting user needs." The currently announced 6-month "zero transaction fee" preferential policy is a heavy blow launched by Binance Wallet to the crypto wallet market.

Summary

"Brother is just a legend", perhaps this can be used to describe CZ to a certain extent. After his return, he has his own work focus and his own planned life, but he is always influencing the next development of Binance. He can separate himself from Binance, but perhaps in everyone's mind, he has always been a legend of Binance. The $Mubarak, which was born in combination with the MEME coin standard template, also allows Binance's BNB Chain and Binance Wallet to generate highlights that attract user attention from the complex crypto market. "Binance Moment" may become the next new term in the crypto circle worth advertising.