Jessy, Golden Finance
Notcoin's success has set off a trend of Bot and Mini App games on Telegram. These small games on Telegram, led by Notcoin, have one thing in common: they are simple and repetitive enough, using small instant gratifications to keep players, and then adding the expectation of airdrops to increase user stickiness. In addition, inviting new users can get rewards, so it has been viral.
And it is precisely thanks to these crazy small games that the daily activity on the TON chain has exceeded that of Ethereum this month. The game track has now become a very important track on the TON chain. At present, what games on the TON chain are worth paying attention to? What have games brought to TON?
TON chain needs mini-games
Telegram's current development is indeed learning from WeChat, such as the currently popular bot and mini-app. In the process of WeChat's development, it is the popularity of games on WeChat mini-programs that has driven the vigorous development of WeChat mini-programs. At present, Telegram is replicating this development path of WeChat.
The mini-games built into Telegram are of great significance to the TON ecosystem. In the game, Web2 users have a smooth experience of Telegram and TON ecology and enter Web3 without feeling. For example, in the process of playing games, most of them need to use TON's wallet to sign for task confirmation. In addition to using legal currency to purchase Telegram's game currency Star, in-game consumption can also be paid with tokens such as USDT, TON, and NOT.
Games with good dissemination effects and many users will undoubtedly have a strong role in promoting the ecological development of TON. Some game projects that are based on other public chains other than the TON public chain are also enriching the ecosystem within Telegram. Gamefi was once expected by industry insiders to attract a large number of web2 users to web3, but this expectation has not been realized on other chains or by a certain chain game.
The interesting thing is that what these other chain games have not achieved has been realized on TON and Telegram, built into Teleram, allowing Web2 users to seamlessly enter the world of TON ecology and Web3 through these small games. Backed by a 900 million traffic pool, this also has enough imagination, and the amount of these traffic converted casually is also large enough. Taking Notcoin as an example, it has achieved the achievement of 40 million users.
Through games, TON and Telegram have brought a large number of Web2 users into Web3. TON also knows the importance of these games and strongly supports them. At present, the small games on the TON chain are also in a period of gushing outburst.
According to the news on June 11, TON's daily active users have exceeded Ethereum, and these small games have undoubtedly played an important role. In addition, the TON Foundation is also vigorously supporting the development of various high-quality projects. For example, Catizen has official investment from TON, and Yescoin also won the second place in The Open League competition and received bonus support.
The TON Foundation has also put out $150 million for an incentive plan to vigorously support start-up high-quality projects. Telegram itself has also embedded TON wallets, DEX trading markets, etc. A closed-loop encryption ecosystem has been formed, which enables blockchain projects to enter the Telegram ecosystem well. It is precisely relying on Telegram's 900 million user traffic pool that these Telegram ecosystem projects have also been popular among major exchanges. Take NOT as an example. It was listed by the four major exchanges at the same time. The main reason is still because of the large traffic.
These mini-games actually prove to everyone that the data on the TON chain is real, and also break the false prosperity of the public chain data that is currently very common. It can be said that TON and these mini-games actually complement each other. A careful study of the TON ecosystem will reveal that chain games are actually a very important track on the TON chain. The reasons are nothing more than the following: first, the development cost is low; second, chain games can make full use of Telegram's traffic pool to convert and fission users; third, Telegram Mini App can naturally be combined with game products, enriching the extended functions, and can seamlessly support data storage, interactive games, and transaction payments. The GameFi project can use these functions to provide a variety of gameplay and economic models.
Mini-games on the TON chain that are currently worth paying attention to
Catizen:
The game project is Pluto Studio, and the TON Foundation directly invested. According to the data released by the project, there are more than 20 million users and more than 500,000 paying users.
The game is not difficult to get started. The background of the game is a cat cafe. The user is the operator of the cat cafe, and the main task of the user in the game is to synthesize cats to continuously upgrade them to earn gold coins and mine. The game experience of synthesizing cats is similar to that of Candy Crush Saga, which is simple. Golems are addictive, and the expectation of airdrops will make many people unable to stop.
There are two tokens in the game. One is the cat coin that the cats you raise will automatically produce. Cat coins can be used to buy cats. There is no upper limit on the supply, and the cats raised by players will continue to produce. The other token is fish coins. This token is less available. Users can obtain it by signing in every day, completing certain specific tasks, or directly purchasing it. Fish coins can be used to purchase special services in the game, such as the function of automatically synthesizing cats; and higher-level cats can only be purchased with fish coins.
The most interesting thing about Catizen is that if you want to get some weighted rewards, such as the increase in the speed of producing cat coins, you need to link to TON's self-hosted wallet TON Space to claim. To buy fish coins, you can not only buy them with legal currency, but also with telegram's universal game currency Star, or choose to buy them with TON or NOT. Those users who use the above functions have actually entered the Web3 world without feeling. From the number of users that Catizen has told us about its growth, it can be seen that it is a very efficient channel for Web2 users to enter Web3 through chain games.
Catizen has not been airdropped yet, it is not too late to enter now, the game link is: https://t.me/catizenbot/gameapp?startapp=r_752_18982613
Hamster kombat
Hamster Kombat, click to make money game, the game launched in March 2024, the current number of users has exceeded 150 million, according to the project development plan of the project party, the currency will be issued in July this year.
The most interesting thing about this game is that its scene design integrates encryption education into the game. In the game, as the CEO of a cryptocurrency exchange, users will learn about how a cryptocurrency exchange makes money through this simulated exchange format, and learn how to earn passive income.
In this game, there are two main ways to earn income. One is to get gold coins by continuously clicking on the screen. The second is to continuously upgrade the exchange and then get the gold coin income automatically generated by the exchange.
Passive income is the key to this game. This passive income is displayed as "Profit per hour" on the game interface - hourly idle income, which should be the focus of the player's strategy. First, players need to go to Mine to increase the income of idle. Then, after accumulating a certain amount of tokens, complete various upgrades to increase the income of idle. As for how to accumulate tokens in the early stage, you need to enter the Earn function. In the early stage, you can quickly accumulate early tokens by completing basic tasks here. The tasks are very simple, such as tracking official tg, Twitter, youtube, etc. The Boost function can increase the energy value and the number of tokens per click.
All the tasks are closely linked, which is also the ingenious design of this game. To maximize the benefits, you need to remember that the automatic benefits per hour are the key. After accumulating a certain amount of tokens, you need to go to the Mine area to upgrade (you need to open the game every three hours to receive the benefits).
In terms of airdrops, the official has confirmed that airdrops will be issued in July, and the standard for issuing airdrops is based on the user's hourly profit and subsequent other activities to determine the number of airdrops the user receives, rather than the number of gold coin balances. Therefore, how to maximize mining benefits will become a major focus of obtaining the number of airdrop tokens in the future.
Currently, there are 150 million game users. For ordinary users, the probability of receiving airdrops is actually very low. There is not much time left before the official announcement of the release of airdrops in July, but for this game, you can still continue to pay attention. After all, popular games have a long tail effect, and active participation will always get good returns.
Game link: https://t.me/Hamster_kombat_bot/start?startapp=kentId6558320717
Yescoin
It is also a game with a viral transmission mechanism, known as Notcoin's twin brother, or to put it bluntly, it is Notcoin's imitation.
According to official news, the number of subscribers to the game channel has exceeded 6 million. The project won the second place in the App competition ranking in The Open League held by the TON Foundation.
There is nothing particularly new about its model. In Swipe To Earn, players can get gold coins by sliding the screen. In addition, players can form a team to invite more friends to participate in the game, and obtain incentives on and off the chain through YesPac, Yesbox and other game elements.
Like other games, after completing certain basic tasks, it will give gold coins. These tasks are incomparable to other mini-games on Telegram, such as tracking the project party's X account, joining the Telegram community, inviting friends, etc.
The reason why this game is worth investing time and energy is because the probability of airdrop is high. The game link is: https://t.me/theYescoin_bot/Yescoin?startapp=q1dIW3
There are also some projects on Telegram that are based on other chains, have a large number of users, and have high airdrop expectations, such as Tapswap, Pixelverse, etc. They are based on Solana and Arbitrum respectively. Although they are all on the mini-game ecosystem of Telegram, they themselves have not contributed to the TON ecosystem, so we will not introduce them too much.
In the future, mini-games on the TON chain should pay more attention to long-tail development
After carefully analyzing the gameplay and details of the above three games, we will find that in some small things, users are actually interacting on the TON chain, such as using the TON wallet Claim one by one. Moreover, the games built on Telegram are very light for users. To play, you only need to open Telegram, and there is no need to open the web page and download the APP to use other chain games.
Of course, there are still some problems with these current mini-games. Most of the games are not very playable, and most of them will be forgotten after a wave of craze. Sasha, the founder of Notcoin, once said that the simple "click" game model is difficult to maintain in the long run, and a sustainable model is needed in the future. Currently, Notcoin plans to increase the demand for tokens and reduce the supply by providing users with opportunities to interact with other Telegram games. The project is developing towards independence, and may include competitions, reward systems, or AI-based decentralized universities and other subsystems in the future.
From Notcoin's future planning, we can roughly find a sustainable development path for the mini-games built into Telegram in the future, which is to be able to use games as a starting point and do more construction in the industry.
For ordinary users, the chain games on TON are worth participating in, at least they will get relatively generous airdrop rewards.