Demands and game between Binance and TON Foundation

Author: Rain in the Rain

What are the needs of both parties?

Making money (Binance also has a core demand of $BNB).

1/ TON Foundation

TON Foundation makes money, so it needs to increase the price of the currency, and Binance's profit comes from user fees and token lists.

In the current market, the most critical factor for the price of the currency is market attention.

Let's take Solana as an example. Solana has attracted a large number of users and liquidity into the ecosystem through the wealth effect of memecoin, which has made $SOL receive higher attention than other Layer1. Under high market attention, better fundamental data will make market participants more confident in holding the target and more willing to participate in the relevant ecosystem. This is a positive feedback loop.

Based on past experience, TON can only go this way. The TON Foundation also does this.

In short, people will only come to play if there is money to be made.

It’s just that TON turned the idea of ​​memecoin hype into Telegram mini-games (others can’t learn this, TON has a big tree to lean on for shade). Compared with memecoin hype, Telegram dot-dot mini-games are more user-friendly, and many mini-games are free, with less risk of losing money.

The wealth effect of ecological tokens comes from listing on exchanges. Listing on Binance is definitely the best choice for the TON Foundation. This is why $TON spot $NOT $DOGS $CATI $HMSTR was listed. In order to achieve these cooperations, the TON Foundation must have made a lot of efforts (my personal speculation).

Only by listing on Binance will more users participate in the TON ecosystem. For the TON blockchain, TVL is not the most important thing, the most important thing is the user's expectation of wealth opportunities.

Expectations drive behavior.

After more projects are listed on Binance, the TON Foundation will have the opportunity to implement more plans, such as paying for small games, to cultivate user stickiness and payment habits. We can see this trend change in the $CATI airdrop.

2/ Binance

Binance's core demand is also to make money, and there is also $BNB added above.

In addition to being able to provide a large number of rewards to Binance users (SuperEarn, IEO), the TON Foundation can also attract many new users to Binance.

For Telegram mini-game participants, due to the high participation threshold of TON blockchain, more users prefer to send the tokens airdropped by mini-games directly to the exchange account for cashing. If Binance launches the corresponding token, most people will send the token to the Binance trading account. Because Binance is the place with the best liquidity in the current market.

The return of old users and the joining of new users will bring higher profit expectations to Binance.

The launch of memecoin today is also the same. The core of the operation of the exchange is still the user.

To retain users, you need sufficient wealth effect.

3/ Finally

An interesting point here is that Binance has been launching tokens (mostly contracts) at a high frequency in the past two months. This operation is very similar to that in August, September and October last year. If we are to look for the sword in the boat, we should be more optimistic about the market in Q4 this year.

As for where the opportunities are, I have also made a clear explanation in the above article - think clearly about the needs of the TON Foundation and follow the trend.