Friends of OKX｜Dialogue with Ni Da: Chinese celebrity’s methodology from 0 to 1 revealed

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Phyrex_Ni, a Chinese V, focuses on macro and on-chain data content, while paying attention to ETF and exchange rate markets. For three years, he has insisted on outputting content with his own style, and has grown from 0 to 1 to a Chinese V with 250,000 fans.

We are curious about what drives a person to persist in content output on social media after transforming to Web3. Therefore, OKX specially invited him to be the guest speaker of the "Friends of OKX" series. We hope that his transformation path, his understanding of the current situation of the industry, and his methodology on how to become a Chinese-speaking celebrity will be helpful to you. "Friends of OKX" is a special column specially produced by OKX, hosted by OKX's official community ambassador Mercy (@Mercy_okx), which aims to provide reference for novice users by exploring the work stories, industry thinking and lessons of KOLs from different backgrounds.

1. Talk about the opportunity of cross-border Web3

1. Mercy@Mercy_okx: What opportunity led you to enter the Web3 field? How has your past work experience helped you in your current development?

Ni Da@Phyrex_Ni: I started my career in traditional TV stations, where I produced China's first online game show. Since then, I have been deeply involved in the game industry, with a special focus on the children's game market. In 2017 and 2018, I was responsible for a company's investment and mergers and acquisitions in the game field, focusing on the children's game field.  

We have cooperated with many well-known toy companies such as Aofei and Lingdong to develop many licensed games. Although we have a lot of high-quality IPs, the overall effect did not meet expectations because we mainly launched web games at that time, which coincided with the market's transformation to mobile Internet. In 2017, the company's capital chain began to be tight, and the boss suggested that we try the blockchain field. Unfortunately, due to lack of experience, the investment suffered heavy losses. This failure prompted me to start studying blockchain technology and the cryptocurrency market seriously. In 2019, we turned our focus to Cosmos and Polkadot ecology and bet on this track. We invested in multiple Polkadot ecological projects and purchased a large number of Polkadot tokens. In this process, I have a deeper understanding of the blockchain industry. In 2021, I realized that it was difficult for small institutions to obtain investment opportunities in high-quality projects, so I began to consider transformation. Our team shares some content every week. At first, it was just posted on WeChat Moments. Later, at the suggestion of friends, the content was gradually moved to the official account. On October 12, 2021, I officially started sharing content on Twitter. At first, I tried to create content in English, but found that my English was not good enough, so I turned to focus on Chinese content creation.  

That's how I started creating content for Twitter. As the company scaled down, I focused more on content creation. Today, I mainly post tweets, while taking care of other things.  

This is how I entered the Web3 industry and the starting point of sharing content on social media. Through continuous learning and sharing, I gradually established my influence in this field.  

2. Using myself as a sample, talk about the methodology of becoming a big V 

2. Mercy@Mercy_okx: As a Twitter big V with 250,000 followers, how can I persist in outputting high-quality macro content for a long time?

倪大@Phyrex_Ni: In fact, I didn't have a strong desire to express myself at first, but more from the need for self-growth and learning. After the market crash on May 19, 2021, I felt confused about market judgment and began to study data analysis to find a direction.  

I first came into contact with some on-chain data analysis tools and found that data analysis was more objective, intuitive and suitable for me compared to K-line. I study these data in depth every day and record the analysis results as a means of self-review and learning.  

Over time, I realized that relying solely on on-chain data is not enough. The news of the Fed's interest rate hike at the end of 2021 made me realize the profound impact of the macro economy on the market, which prompted me to start studying the macro economy and combine multiple dimensions such as on-chain data, macroeconomics and technical analysis to form a more comprehensive analysis framework.

My motivation to persist in outputting content comes from two aspects: one is to be responsible for myself, sort out ideas through writing, and improve analytical ability; the other is to hope to help other investors who have been confused. I am well aware of the confusion in investment, and I hope that my sharing can provide reference and help for others.  

The key to long-term persistence lies in sincerity and passion. Each analysis is based on one's own trading decisions, and this attitude of self-responsibility naturally reveals sincerity. At the same time, the continuous exploration of the field keeps me passionate, and even when the market is down, I can still gain growth and fun from it.  

3,Mercy@Mercy_okx: What do you think is the difference between personalIP and ordinaryKOL? What are the differences in content output methods?  

倪大@Phyrex_Ni: The difference between personal IP and ordinary KOL lies in the positioning and use of influence. Personal IP focuses more on achieving long-term demands through influence, while KOL focuses more on traffic monetization.  

As a personal IP, I focus on building influence in public domain traffic and focus on Twitter, rather than operating other social platforms or paid groups. This allows me to focus on improving content quality and expanding influence.  

In terms of content output, I always create with a responsible attitude. Each article is based on my trading decisions and thinking to ensure the authenticity and practicality of the content and continuously output high-quality content.  

I believe that valuable personal IPs should be committed to creating long-term value for the industry and users, rather than just pursuing traffic monetization. The cooperation with Solana is based on a resonance of ideas rather than monetary transactions, and aims to help high-quality projects and communities create real value.  

Personal IPs should have a long-term perspective, focusing on promoting industry development and continuously creating value for users, rather than focusing on short-term interests.  

4、Mercy@Mercy_okx: From0to25millionfans, is there any methodology for newcomers to learn from?  

倪大@Phyrex_Ni: For newcomers, there are several key points worth learning from: 

First, sincerity is the most important. Be sincere to yourself and your fans. Every piece of content I publish is based on my own investment decisions. This attitude makes the content more valuable and easier to win trust.  

Second, choose a track that suits you and don't blindly follow the trend. Find an area that you are really interested in and have accumulated a certain amount of experience in, and do in-depth research to continuously output high-quality content.  

Third, patience and perseverance are essential. Success cannot be achieved overnight. It took me three years to post 180,000 tweets, investing a lot of time and energy. If you just pursue traffic or revenue, it is difficult to stick to it.  

Fourth, continue to learn and grow. The market is changing, and knowledge needs to be constantly updated. I am always learning new methods from on-chain data to macroeconomics, and then to multi-dimensional combination.  

Fifth, actively interact. In the early days, you can get exposure through the comment area of ​​​​the big V, but make sure the comments are constructive. At the same time, take the feedback in the comment area seriously and treat the interaction well.  

Finally, content is the core. Traffic is important, but if you can't continue to output valuable content, traffic will eventually be lost. Therefore, focus on improving the quality of content rather than purely pursuing numbers.  

In general, it takes time and passion to build a personal IP. Find a field you love, continue to learn and share, and then you can build long-term value.

5、Mercy@Mercy_okx: Has the status of a Chinese-speaking big V brought you certain benefits?

Ni Da@Phyrex_Ni: Becoming an influential big V has indeed brought me many opportunities and conveniences, but I pay more attention to how to use these opportunities to create greater value rather than simply pursuing personal interests.  

Take my cooperation with Solana as an example. There is no monetary transaction between us at present. My participation in the work of the Solana community, such as video production and conference participation, is all at my own expense, because I believe in the potential of the Solana project and hope to help more people understand and participate in this ecosystem.  

I think that after gaining a certain influence, the most important thing is how to use this influence to make positive contributions. For me, this means introducing more people to high-quality projects in the Chinese-speaking area and changing their stereotypes about these projects.  

At the same time, I also strive to introduce high-quality overseas projects to the Chinese-speaking community. My goal is not to simply promote them, but to enable community members to better understand these projects and make independent judgments through in-depth analysis and introduction.  

Although this approach may not bring direct economic returns in the short term, I believe it can generate longer-term value. This not only helps me build deeper industry insights, but also allows me to meet more excellent project parties and investors, which are resources that money cannot buy directly.  

In general, I value how to use this identity to create value rather than how to profit from it. I firmly believe that only by truly creating value for the industry and users can we gain continuous support and recognition in the long run.  

6. Mercy@Mercy_okx: Compared with the previous cycle, how has the KOL niche changed?  

倪大@Phyrex_Ni: Indeed, the ecological niche of KOLs has changed significantly in this cycle, which is a positive development trend.  

First, the influence of traditional media is weakening, while the influence of individual KOLs and self-media is increasing. Individual KOLs can provide more timely, professional and in-depth content, especially in the field of on-chain data analysis, their response speed and professionalism often surpass traditional media.  

Second, the number of expert KOLs in niche areas is gradually increasing. With the complexity of the market, single-dimensional analysis cannot fully explain the market. KOLs who can provide in-depth insights in specific fields are becoming more and more popular, such as analysts who focus on macroeconomics or specific technical fields.  

Third, the value of KOLs is not only reflected in the dissemination of information, but also in the interpretation and analysis of information. In the era of information explosion, content that helps users understand information and provides insights is truly valuable.  

Fourth, the cooperation between project parties and KOLs is also evolving. Cooperation is no longer a simple paid promotion, but a search for in-depth cooperation, to truly reach and educate users through KOLs.  

Finally, truly high-quality KOLs are more likely to stand out in this cycle. As the market matures, users' ability to identify improves. Only KOLs that continue to provide valuable content can gain users' trust and support in the long run.  

In general, the KOL ecosystem is developing towards more professionalism, segmentation and depth, which is a positive signal for the entire industry, meaning that the quality of information is improving and users can obtain more valuable content.  

3. Interesting things about getting to know OKX 

7. Mercy@Mercy_okx: The noise in the KOL circle is still relatively loud, and it is easy to lose your original intention. How do you adjust your mentality and stick to yourself?

Ni Da@Phyrex_Ni: I always maintain a mentality of "I am just an ordinary bricklayer". I know that what I do does not have a high technical threshold, and many people can do it as long as they are willing to spend the same time and energy. This cognition keeps me humble and I dare not have the slightest pride and complacency.

Secondly, I am very clear that my current influence is hard-won, and it is given by many people who support me. This influence is not my personal achievement, but a responsibility. I know that if I do anything beyond this, I may soon lose this support. Therefore, I always remind myself to cherish everything I have now and not do anything that may consume this trust.

Furthermore, I always insist on doing the right thing. When you have a certain influence, you will find that it becomes easier to do the right thing. For example, I often use my influence to help some people who have less money but really need help. These things may not bring me direct benefits, but they make me feel that I am doing meaningful things.  

In addition, I have always maintained my passion and curiosity for the industry. I continue to learn new knowledge and study new phenomena. This state of continuous learning keeps me humble and allows me to continue to provide value to the community.

Finally, I think the key to keeping your original intention is to always remember why you started doing this. For me, the initial motivation was to better understand the market and make better trading decisions. Now, although my role has changed, this core goal has not changed. I am still working hard to improve my analytical skills, and I also hope to help more people understand this market.

In general, keeping your original intention requires constant self-reflection and vigilance. It is not something that can be achieved overnight, but it requires reminding yourself every day to stay humble, cherish everything you have, and always be committed to creating value for others. Only in this way can you maintain influence and credibility in this rapidly changing industry for a long time.

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