Image: MobileSyrup
Instagram has launched a new feature called Backdrop in the United States, leveraging generative AI to transform photo backgrounds.
This tool allows users to replace mundane settings with imaginative scenes. Meta's generative AI lead, Ahmad Al-Dahle, announced on Threads that users can alter their photo backgrounds with simple prompts.
"With backdrop, you can reimagine your image’s background with just a few taps and a prompt, like ‘chased by dinosaurs’ or ‘surrounded by puppies,’ to create an entirely new image for your story."
Image: threads.net/@aaldahle
This editing tool provides users with ready-made prompts like “On a red carpet” and allows for custom prompts, enhancing Instagram Stories with creative backdrops.
When users share a Story with a new background, a “Try it” sticker appears, encouraging others to explore the feature.
Image: Instagram
Designed for ease of use, the tool exemplifies Meta's commitment to boosting user confidence and creativity.
This innovation reflects the wider trend of social platforms rapidly integrating AI into their features, as seen with recent additions to Snapchat.
Meta's strategy increasingly focuses on AI, moving away from its metaverse-centric approach.
Mark Zuckerberg has been investing in the open-source community and rolling out AI features across WhatsApp and Facebook Messenger.
The “Imagine with Meta” AI image generator, a standalone website using EMU technology, is another step in this direction.
Meta also expanded Threads to more European countries, as announced by Zuckerberg. This move, along with the integration of AI-driven features, signals Meta's ambition for a globally connected, AI-enhanced future.
This vision represents a shift from the metaverse concept, favoring more realistic and engaging user experiences.
Meta plans to launch an AI tool on Instagram called the ‘adult classifier’ to verify users' ages by analysing their profiles and interactions. If the tool suspects a user is under 18, they will be switched to a more restrictive version of the app, even if they claim to be older.
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JinseFinanceMeta AI's integration into Facebook, Instagram, and WhatsApp sparks frustration among users due to disruptive changes and the inability to disable it, raising concerns about user control and privacy. Despite Meta's investment in AI technology and its benefits, mixed reactions highlight the need for platforms to prioritise user experience and transparency in AI integration.
WeatherlyMeta, the parent company of Facebook and Instagram, will start labeling AI-generated media as "Made with AI" from May 2024 to address concerns over synthetic content. This initiative aims to enhance transparency for users and combat misinformation. Despite these efforts, challenges persist, particularly regarding the effectiveness of labeling in mitigating the spread of fake news and deepfakes.
Cheng YuanInstagram's Backdrop feature, using AI, reinvents photo backgrounds, enhancing user creativity.
SanyaInstagram will soon have NFT creation and trading tools built in, but in-app purchases will be "subject to applicable app store fees."
OthersWhether you’re a creator or a collector, Instagram’s NFT integration allows select users to share their digital collectibles and verify ownership.
Coindesk
BitcoinistAccording to Mark Zuckerberg, Meta was planning to “bring similar functionality to Facebook soon” and working on “augmented reality NFTs” for Instagram as well.
Cointelegraph“We are working on bringing NFTs to Instagram in the short term,” said the Meta CEO, adding that he expects NFT minting to happen in the coming months.
Cointelegraph