McLaren Racing and OKX jointly launch Singapore Grand Prix Legend Reborn

On September 19, McLaren Racing and OKX, the leading blockchain technology company and Official Principal Partner of the McLaren F1 Team, unveiled a limited edition ‘Legend Reborn’ livery design that will be used on the McLaren MCL38 F1 car that will race at the 2024 Singapore Grand Prix.

The ‘Legend Reborn’ livery was designed in collaboration with OKX to pay tribute to McLaren’s iconic MP4 era (1981-1996). Widely regarded as one of the finest F1 cars ever made, the MP4 series showcased a true spirit of innovation, a quality that both brands value.

The livery pays homage to the team’s illustrious history by combining elements of the MP4 era with McLaren’s iconic papaya orange colour.

Legend Reborn was unveiled at an exclusive trackside event in Singapore, attended by OKX Chief Marketing Officer Haider Rafique, McLaren Racing CEO Zak Brown and McLaren F1 drivers Lando Norris and Oscar Piastri.

The livery also pays homage to McLaren legends, including Ayrton Senna, Alain Prost and Niki Lauda, ​​who drove and helped create the iconic era of the MP4, with the names of 13 iconic drivers of that era incorporated into the cockpit livery.

The collaboration between McLaren and OKX is focused on innovation and an enhanced fan experience, and Legend Reborn uses McLaren’s heritage as a springboard to evoke a unique sense of nostalgia and bring McLaren to the wider racing community.

The Legend Reborn livery follows the Senna tribute livery unveiled at the Monaco Grand Prix earlier this year – ‘McLaren Senna presented by OKX’.

Louise McEwen, Chief Marketing Officer, McLaren Racing, said: “It’s fantastic to be working with OKX to bring our third bespoke livery back to Singapore. ‘Legend Reborn’ is a fantastic way to celebrate and honour our iconic history, uniting fans old and new. Following on from this year’s Senna campaign, this livery further reflects our partnership with OKX as we continue to deliver unique brand stories for fans around the world of both brands.”

OKX Chief Marketing Officer, Haider Rafique, said: “Like McLaren, we believe in the power of persistence and innovation. This year, we’ve launched some of our own upgrades, including a complete revamp of the wallet, which will make the on-chain world more accessible to people around the world. We believe that the likes of F1 will continue to be a part of our future.” Just as cryptocurrencies can be disrupted by a visionary team that is fearless in innovation and has a ‘challenger’ mentality. Now is the new era that replaces established hierarchies, and Legend Reborn encourages us to look to the past for inspiration as we chart a new course for the future.”

ENDS

For further information, please contact:

•           Steve Atkins, Chief Communications Officer, McLaren Racing

[email protected]/ +44 (0) 7590 771 849

[email protected] / +44 (0) 7442 934 149

•           Jack McLean, Communications Manager, McLaren Racing

[email protected] / +44 (0) 7392 392 034

McLaren Racing competes in six motorsport series. The team competes in the FIA ​​Formula E World Championship with McLaren F1 drivers Lando Norris and Oscar Piastri; in the NTT INDYCAR Series with Arrow McLaren drivers Pato O’Ward, Alexander Rossi and Nolan Siegel; in the ABB FIA Formula E World Championship with NEOM McLaren Formula E Team; in the Extreme E Championship with NEOM McLaren Extreme E Team drivers Cristina Gutiérrez and Mattias Ekström; and in the F1 Academy with ART Grand Prix and Driver Development Programme member Bianca Bustamante. The team also competes in the F1 Sim Racing Championship with McLaren Shadow, having won the 2022 Constructors’ and Drivers’ Championships.

McLaren is a champion of sustainability in the sport and a signatory to the UN Sport for Climate Action Commitment. It is committed to achieving net zero emissions by 2040 and fostering a culture of diversity and inclusion in the motorsport industry.

McLaren Racing - Official Website

OKX is a technology company dedicated to building global blockchain infrastructure to make it more accessible and useful.

We want to create a more efficient, transparent and connected future.

OKX started as a cryptocurrency exchange, providing trading opportunities to millions of users and gradually became one of the largest trading platforms in the world. In recent years, we have developed a multi-chain wallet for millions of users to access decentralized applications (dApps).

OKX is a brand trusted by many large institutions, who gain access to the crypto market through a reliable platform that seamlessly connects to the global financial system.

Our most well-known products include: OKX Exchange, OKX Wallet, OKX Marketplace, OKX Explorer, OKX Chain Developer Operating System, OKX Ventures and OKX Institutional Services. To learn more about OKX, please download our app or visit: okx.com