Metaplanet, a Japanese investment firm focused on Bitcoin, has brought in Eric Trump, the son of US President Donald Trump, as a strategic advisor.
The firm’s latest move seeks to strengthen its position within the global Bitcoin economy, leveraging Eric Trump's business expertise and advocacy for digital assets.
As part of Metaplanet's new strategic board, he is expected to help drive the company’s mission to become a dominant player in the Bitcoin market.
Metaplanet recently made headlines with the purchase of an additional 150 Bitcoin, reinforcing its dedication to building a significant Bitcoin treasury.
The firm’s Bitcoin holdings now total 3,200 BTC, making it one of the largest corporate holders of the cryptocurrency globally.
This acquisition is part of Metaplanet’s long-term commitment to growing its assets in Bitcoin, with an ambitious target of 10,000 BTC by the end of 2025.
In the 21 March announcement on X, Metaplanet praised Eric Trump’s appointment, stating that his background in real estate, finance, and strategic business growth will prove invaluable in helping Metaplanet scale its operations.
Metaplanet’s CEO Simon Gerovich commented in the statement,
“His business acumen, love of the Bitcoin community and global hospitality perspective will be invaluable in accelerating Metaplanet’s vision of becoming one of the world’s leading Bitcoin Treasury Companies.”
Eric Trump has established himself as a strong advocate for cryptocurrency, often voicing his enthusiasm about the sector's future.
He has been an active contributor to his family’s digital asset initiatives, including the Trump family’s World Liberty Financial platform, which recently completed its second token sale in March 2025.
Eric Trump is the son of US President Donald Trump, and a businessman involved in the Trump Organisation.
His crypto portfolio includes Bitcoin, Ethereum, Solana, and the lesser-known Sui Network token, a choice that has sparked interest within the crypto community.
The appointment of Eric Trump comes at a time when Metaplanet’s stock is experiencing a notable rise.
Following the announcement, the company's shares surged by 17.37%, reaching 4,730 yen ($31.74) on the Tokyo Stock Exchange.
This reflects investor confidence in the firm’s strategy to expand its influence within the Bitcoin space.
Since its initial Bitcoin purchase in April 2024, Metaplanet has aggressively expanded its holdings, acquiring over 1,200 BTC in just the first few weeks of 2025.
While this rapid pace shows strong momentum, the firm still has a considerable way to go before it hits its 10,000 BTC target.
However, with the added guidance of Eric Trump, Metaplanet hopes to accelerate its acquisition strategy and solidify its standing as a leader in Bitcoin treasury management.
Founded as Red Planet Japan, Metaplanet is undergoing a transformation as it shifts its focus from regional hotel operations to becoming a leader in the Bitcoin investment sector.
Despite recent challenges, including a subsidiary’s bankruptcy in May 2024, the company’s new strategy reflects its commitment to innovation and its long-term belief in Bitcoin’s potential.
Metaplanet’s commitment to Bitcoin is not just about accumulating assets; the firm is looking to create innovative financial products that will provide long-term value for its shareholders.
The firm’s leadership, with Eric Trump now advising, aims to bring new perspectives and global expertise to the table.
As Metaplanet pushes forward with its mission to lead the Bitcoin economy, the addition of Trump to its advisory board could be the catalyst needed to propel the company to even greater heights.
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