Netflix Tests OpenAI-Powered Tool That Lets You Search Shows by Mood, Not Just Titles

OpenAI has created a new tool that could revolutionize the way you watch your next netflix show- instead of searching for a show through traditional filters such as title or genre, OpenAI has created a tool that would allow you to search for a show based on your mood.

According to a Bloomberg report, Netflix has begun testing this new AI-powered search engine for selected users.

The new AI tool will leverage on natural language processing to better understand its owner's mood, and recommend an appropriate show for the occasion.

This isn't Netflix's first venture into artificial intelligence. The platform has long used AI to drive its recommendation algorithms, helping users discover content based on past viewing behavior.

However, this new search engine represents a significant leap toward more conversational and intelligent interaction.

Despite embracing AI in various forms, Netflix has been cautious about its public stance. The company has reassured creators that AI will not be used to replace filmmakers, writers, or actors, responding to broader industry concerns about the role of generative technology in entertainment.

Currently, the AI search feature is in limited testing, available only to opt-in users on iOS devices in Australia and New Zealand. Netflix has indicated plans to expand the feature to additional markets, including the United States, in the near future.

As streaming platforms race to stay ahead in user experience and innovation, Netflix’s move into AI-powered search could mark the beginning of a new era in how we find and engage with content.