Points Program Beckons Users
Launched in 2021 by the data aficionado DeBank, Rabby, a Web3 wallet, embarks on a new journey. It introduces a points program aimed at promoting its browser extension and desktop application. The program is not just a lure but a strategic move to attract users to its ecosystem. The novel scheme drops initial points to all Ethereum addresses. Claiming these points is a breeze: one simply installs Rabby, imports their wallets, and signs a transaction that doesn't burn gas.
Rabby's strategy is not just to coexist but to challenge the titan, Metamask. It's the leading name in the crypto wallet sphere. To tip the scales, Rabby dangles a carrot of up to 12,000 bonus points. But there's a catch – it's exclusively for those who've dabbled in Metamask Swap over the past year.
The program doesn't stop at initial offerings. It's a daily affair where users can amass points. Activities such as referring friends, swapping, or even using Rabby’s unique gas top-up feature contribute to one's point stash.
This isn't just Rabby’s fancy; it's a trend in the Web3 universe. Points programs are becoming the go-to strategy for projects aiming to magnetise users and capital. It's a simple give-and-take: users complete tasks and earn points. These points often morph into future token airdrops, a tantalising prospect for many. A testament to this trend is the Solana liquid staking protocol, Jito. It made waves by airdropping a whopping $160M of JTO tokens to its program participants.
In essence, Rabby is not just launching a program; it's setting a stage. It’s enticing users to be part of a journey that's more than just transactions. It's about building a community, fostering engagement, and redefining the norms of the Web3 wallet space.