Steve Kaczynski, head of community at Starbucks, has said that the NFT market may drop significantly from its historical highs, so in the hope of attracting fans in new ways, brands and loyalty programs can still exert their value.
JinseFinanceStarbucks Korea's game-changing NFT strategy, unveiled on Jan. 16, is not just reducing single-use cups by 600,000 but also rewarding eco-friendly sippers with exclusive digital artwork, setting a new standard in sustainable coffee experiences.
Joy
Coinlive Starbucks’s Odyssey program, an extension of Starbucks Rewards that seeks to expand brand loyalty in the virtual world, is seeing encouraging signs, Bank of America said.
TheBlockStarbucks Odyssey is still in closed beta but early adopters are already flipping the NFT stamps for nearly $2,000 apiece.
decryptWhat corporate Web3 initiatives can learn from the announcement of Starbucks Odyssey.
CoindeskStarbucks and Polygon have announced a partnership. MATIC has broken out from a descending resistance line.
BeincryptoThe multinational coffeehouse chain has unveiled Starbucks Odyssey, allowing customers to purchase digital collectible stamps in NFT form that offer benefits and immersive experiences
Coindesk“This will create an entirely new set of digital network effects that will attract new customers and be accretive to existing customers in our core retail stores,” said interim CEO Howard Schultz.
CointelegraphStarbucks announced plans to get into the NFT business, then fired a union leader the same day.
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