The meme coins on the Solana chain always bring surprises. The most unexpected new token that has exploded in recent days is UFD. After its release on the morning of the 18th, its market value almost rose to 300 million US dollars in just one and a half days, becoming one of the biggest explosion points of meme coins on the Solana chain.
But when it comes to why the UFD token is so popular, most investors find it difficult to understand its logic. It has no endorsement from the project party, no celebrity support, and no strong community. It is just a cryptocurrency social experiment conducted by a white-haired old man out of a speculative or sarcastic mentality. So why did it become a phenomenal myth of getting rich in two days?
Holding the heat of Fartcoin, the satirical culture is easy to spread
Fartcoin’s name comes from the terminal of truth. The original task was to write Fart Jokes. Fart Jokes have a great effect of going viral. Elon Musk once said that he liked Fart Jokes, and Tesla even built fart sound effects into the software. As a top AI meme, Fartcoin has long been ranked among the top in terms of trading volume, with active on-chain transactions and endless imitations.
And the narrative of UFD perfectly combines the heat of Fartcoin and adds a sense of irony. After seeing that Fartcoin’s market value reached $500 million, a 54-year-old YouTuber precious metal investor with a silver and gold investment channel decided to create his own meme coin Unicorn Fart Dust as a social experiment on cryptocurrency to verify whether cryptocurrency is a valuable asset. Some netizens speculated that the reason for choosing Unicorn was because Musk had previously painted a "farting rainbow unicorn" for Tesla.
At first, the YouTuber decided to ridicule crypto tokens because in his opinion, except for gold and silver, other assets are not really valuable, so he released this meme coin called Unicorn Fart Dust to see how much it is worth.
For memes, the key is to touch people's hearts and resonate with them. Whether it is the humorous and sarcastic words like "Shit" and "Fart", or the classic images of cats, dogs, frogs, etc. that carry emotional memories, or the playfulness of absurd logic, the ridicule of dissatisfaction with reality, or the desire for fairness and transparency conveyed through the anti-rug attitude, these down-to-earth and resonant concepts are often easier to spread and more vital.
For example, on November 20, the "Runaway Kid" incident, a ten-year-old boy made a profit of about $20,000 after issuing coins and selling them during a live broadcast. At the same time, he made an internationally used mocking gesture during the live broadcast to ridicule other coin holders who were "cut" by him. The stories of "Kid" and "Runaway" with extremely contrasting and black humor continued to spread, and the community sentiment continued to brew. In the end, it was decided to teach "Kid" a lesson by pulling the market, so the token rose all the way, and the highest market value even exceeded 100 million.
Similarly, as a "old man coin" with sarcasm, UFD's point of departure and spread is sarcasm. The more sarcasm and disdain there is, the more contrasting the moment of "slapping in the face" will be, especially in a place like cryptocurrency where miracles of pulling up can be produced every day. Memes that can drive emotions are more likely to capture the market's attention. The less you believe, the more you want to pull up, so UFD stood out in the first wave of pvp after the opening.
Afterwards, with Fartcoin being selected into the second batch of Binance Alpha on the evening of the 18th, UFD ushered in another wave of strong rises, and its market value directly exceeded the $100 million mark. This news undoubtedly injected a shot of adrenaline into the market, not only boosting the confidence of existing coin holders, but also attracting the attention of more new players.
More and more investors who previously took a wait-and-see attitude towards UFD and even thought its concept was "inexplicable" began to re-examine the potential of this project. They studied the logic and market strategy behind UFD in depth, hoping to seize the opportunity in the next possible wave of takeoff. For a time, the discussion about UFD on social platforms and investment communities was unprecedentedly heated. The popularity of UFD expanded from the original insiders to a wider market, creating favorable conditions for its further breakthrough.
Second creation, second creation, and second creation
On the third day of the UFD boom, the issuer Ron posted his own artwork "Bitcoin Bubble Gum Machine" on eBay, claiming that all the proceeds would be donated to Susie's Christmas gift. Ron's behavior may be to attract more attention through "charitable donations" and the diversion of the eBay platform to maintain the popularity.
UFD has risen to a market value of $200 million today, but there is still no official TG or Discord. The issuer Ron only posted his live video on his personal Twitter, expressing his surprise and shock at the continuous breakthrough of UFD's new highs, as well as his growing interest in cryptocurrency. Ron's original intention of issuing UFD was just for irony, and he himself did not expect UFD to generate such a large amount of heat, so he did not spend energy on the secondary creation and dissemination of UFD.
However, investors in the cryptocurrency circle who are familiar with the meme gameplay and ecology have already set off a wave of secondary creations on the social platform with the theme of "Rainbow Fart Unicorn" with their keen sense of smell and creativity for popular culture.
Many people have intercepted the live video clips that Ron posted on Twitter and YouTube, and used AI to generate his interaction with the Rainbow Fart Unicorn, as well as various videos, animated pictures, and emoticons of the Rainbow Fart Unicorn. They continue to promote it on social media, showing their confidence and expectations for UFD, demonstrating the creativity and enthusiasm of the community, and forming a consensus of confidence. The community combines the image of the rainbow fart unicorn with the connotation of UFD and the current popular AI, which is more in line with hot spots and trends, and promotes UFD to go further out of the circle, so that more people can understand and participate in UFD transactions.
The continued rise of secondary creation continues to inject new impetus into UFD. These creative works not only bring more vitality to the community, but also attract more followers inside and outside the circle, allowing more and more people to begin to realize the unique charm and development potential of UFD. In this process, some netizens discovered that Murad, who is known as the "father of meme" in the English circle, followed Ron, the founder of UFD.
This move is undoubtedly a recognition of the value of Ron and UFD, and is also interpreted by the community as a kind of "endorsement", which greatly motivates community members. They are more actively involved in secondary creation, promotion on social media, and explore more possibilities of breaking the circle, trying to further expand their influence while maintaining the current popularity.
Old-school mainstream investors also buy in?
Before digital currency was recognized by mainstream investors, most traders mainly invested in stocks, bonds, precious metals, futures, options, foreign exchange, etc. Precious metal investment was mainly gold and silver. As the saying goes, "Buy antiques in prosperous times and buy gold in troubled times", "When the guns are fired, gold is worth a lot of money". Gold and silver investment has always been favored by investors all over the world and has become the most trusted and favorite asset for veteran investors.
With the passage of cryptocurrency ETFs and the inclusion of Bitcoin in the strategic reserves of many countries, cryptocurrency has gradually been recognized by mainstream investors. Recently, more and more traditional traders have begun to pay attention to digital currencies and trade meme coins. This phenomenon shows that old-school mainstream investors have gradually understood, recognized and embraced cryptocurrency, symbolizing the further breakthrough of cryptocurrency.
For example, a few days ago, a 35-year traditional senior trader began to switch to a cryptocurrency market analyst. This narrative created a little golden dog PTARDIO who could pass 2M in 2 hours. This in turn also shows that the narrative of traditional investors getting involved in the field of cryptocurrency can itself become an "angle" for the rise, and the market is willing to pay for it.
Similarly, the issuer of UFD has been deeply involved in precious metals such as gold and silver for many years. The unexpected rise of UFD in two days has brought about a huge wealth effect, which really allows people who make traditional investments such as precious metals to see the huge potential of cryptocurrency. This attempt to issue coins is an attempt to open up new opportunities for elderly and traditional investors, attract more elderly and old-school investors to contact and participate in it, open up greater possibilities for cryptocurrency, and show the inclusiveness and potential of the crypto market.
In general, the market environment has been cold recently, lacking new concepts and new ways of playing. In this context, the "old man coin" with a satirical culture quickly captured the attention of the market and successfully mobilized the emotions of investors with its unique sense of humor and contrast. Coupled with the recent high popularity of "Fartcoin", the community's spontaneous secondary creation and other factors, UFD created a myth of rapid market value surge in just two days, becoming one of the recent phenomenal tokens.
In the future, can UFD obtain more direct celebrity endorsements, develop new narratives and gameplay, or form a strong CTO community, be more widely disseminated, and continue the myth of high market value? Will this unicorn bring greater surprises and continue to break through the market value ceiling, or will it return to silence after the craze subsides? Let us wait and see.