World ID Launches Verification Program In Brazil, Targeting Growth

According to Odaily, the World project, founded by OpenAI's Sam Altman and formerly known as Worldcoin, has initiated its World ID verification program in Brazil. This move is part of the project's broader strategy to significantly increase its total number of registrations. Brazil has emerged as a particularly attractive region for World due to its favorable stance towards cryptocurrency and its large population, which exceeds 215 million, as reported by the World Bank in 2023. The decision to launch in Brazil aligns with World’s objective to expand its reach and user base in regions that are open to digital currency innovations. The country's regulatory environment and growing interest in cryptocurrency make it a strategic choice for the World ID program. By tapping into Brazil's vast population, the project aims to enhance its global footprint and drive adoption of its identity verification system. This initiative reflects a growing trend among tech companies to leverage emerging markets for expansion, particularly in the realm of digital finance and blockchain technology.