Yuga Labs Executive Discusses NFT Rebranding at FarCon Asia

According to BlockBeats, on September 17, Tina, the Head of Community and Partnerships at Yuga Labs, spoke at FarCon Asia, the first large-scale Farcaster ecosystem offline event in Asia. During the roundtable discussion titled 'Meme and NFT Dreams,' she shared her views on the current state and future of NFTs. Tina expressed that the term 'NFT' is outdated and that NFT projects need rebranding. She noted that various projects are attempting different rebranding strategies, but digital identity and digital ownership will persist. She elaborated on Yuga Labs' approach and how people are engaging with NFT purchases. Tina highlighted that if someone is an Ape creator, they might want to leverage their Ape intellectual property (IP) for business purposes. To support this, Yuga Labs launched a project called 'Made by Apes.' She emphasized that NFTs are just beginning their journey and that reviewing roadmaps can be challenging. She advised focusing on the team behind the project, their capabilities, and how investments are reinvested into the community. BlockBeats noted that 'Made by Apes' is an IP tool launched by Yuga Labs. Members can apply for a unique on-chain license to register businesses or products, such as clothing, food, games, and music. The platform also helps verify and distinguish genuine products produced by BAYC and MAYC holders.