Google mandates MiCA compliance for crypto advertising in EU

16-4-2025 – Google has unveiled stringent new requirements for cryptocurrency advertisements across the European Union. The tech giant’s revised policy, effective 23rd April, mandates that crypto firms must secure Markets in Crypto-Assets (MiCA) licensing to continue their advertising campaigns. The sweeping reforms herald a new era of regulatory oversight, establishing uniform standards across the EU’s [. source: https://www.cointrackdaily.com/google-mandates-mica-compliance-for-crypto-advertising-in-eu/