[Feature] What AI Rivalry? Companies Welcome ChatGPT-Integration Instead

The world of conversational artificial intelligence (AI) is evolving, and companies are always on the lookout for innovative solutions to enhance their customer experiences.

And since the birth of OpenAI's artificial intelligence (AI)-powered chatbot ChatGPT last November, an AI-driven utopia seems more imminent than ever. The war of the AI took place with various major companies jumping on the chatbot-service bandwagon like Baidu, Microsoft, Alibaba Group, and Google, to name a few.

But why compete when one can integrate and benefit from the capabilities that are already present and are being constantly improved on. ChatGPT has emerged as a leading solution for this purpose and several companies have already integrated it into their systems and platforms, making it a crucial part of their customer support and communication channels.

One of the latest companies to have done so is Binance. On 24 April, Binance as well as Changpeng Zhao (CZ), took to Twitter to announce the integration of ChatGPT into its education platform, Binance Academy.

On Binance's blog post, the company introduced their latest AI-powered tool named “Binance Sensei”.

For a quick rundown, according to the blog post, "Binance Academy is a comprehensive educational platform that offers a wealth of resources on blockchain technology, cryptocurrencies, and the Web3 ecosystem. Launched in 2018, Academy provides a wide range of content including articles, guides, videos, and glossary entries, catering to various skill levels and interests.”

In addition, the blog post describes Binance Sensei as "an innovative AI-driven learning tool seamlessly integrated into Binance Academy… Binance Sensei transforms how users explore and interact with educational content, ensuring a more engaging process.”

Simply head to Binance Academy's website and locate the bot icon on the bottom right so as to engage with Binance Sensei.

Just like ChatGPT, it is not aware of the latest news and happenings so if your enquiry is related to something that has is recent, it will inform you provide you with relevant articles to your topic instead as seen in the example below.

Another company to join the ChatGPT integration is Infobird Co., Ltd, a leading provider of AI-powered customer engagement solutions in China. The company also announced on 24 April the ChatGPT integration to upgrade its AI customer service system.

According to Yahoo News, "this integration of new technology marks another important milestone for Infobird as it has become one of the first batch of companies that have ChatGPT empowered customer engagement in China." The company mentioned in an announcement that "it will also provide more business opportunities for the company, such as capturing user needs through intelligent customer service systems, optimising product design, and improving user satisfaction." Infobird's future plans include integrating the ChatGPT model to more products, like its existing quality control robot and dialogue generation robot.

Expedia, one of the largest travel booking giants, is integrating ChatGPT into its app as a beta test starting 25 April to see how users interact with the ability to use generative AI when it comes to planning trips. Based on the news, it can give "advice on where to go, where to stay, what to see, and what to do." Expedia CEO Peter Kern had this to say, "We view this as a really interesting capability to make the shopping experience, the discovery experience, easier for certain people who want to use natural language.”

Just last month, Expedia launched a plugin for ChatGPT, allowing consumers to use it as they interacted with the language model. Now it's bringing the capabilities into its own app." In time, the travel booking company expects to "bring the in-app function to Android and other languages.”

As to why some companies are choosing to integrate ChatGPT instead of creating a rival chatbot, the answer, potentially, lies in the benefits that come with it. By integrating ChatGPT, companies can take advantage of its language-processing capabilities, making it easier to understand customer queries and provide relevant responses quickly. Additionally, ChatGPT can be fine-tuned to fit specific industry or business needs, making it an adaptable solution for any company.

The benefits of ChatGPT integration go beyond just customer support ─ it can be integrated into various systems including virtual assitants, e-commerce platforms, and social media. This enables companies to provide a more personalised experience for their customers, enhancing engagement and ultimately driving sales.

The integration of ChatGPT by companies is an emerging trend that is fast changing the way businesses communicate with their customers. By taking advantage of the language-processing capabilities of ChatGPT, companies can provide a more personalised and intimate experience for their customers, while also enhancing the efficiency of their communication channels.

But as with all things, caution needs to be exercised to avoid any potential drawbacks. As ChatGPT continues to evolve, it will be interesting to see how it transforms the world of conversational AI.