许多加密货币公司正在削减他们的营销预算，尽管需要重新获得客户对最近几个月有所下降的资产类别的信心。
在花费数百万美元用于多个广告活动和超级碗广告之后，由于市场持续不稳定，许多企业现在正在减少他们的广告费用。
今年，著名的数字货币公司将他们在 YouTube、Facebook 和 Hulu 等平台上的支出减少了 90% 以上。
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电视广告支出也有所下降：Crypto.com 的营销费用从去年 11 月的 1500 万美元降至 5 月的 210 万美元，而 Gemini 的营销活动费用则降至 478,000 美元。
《华尔街日报》的文章还提到了该行业巨额商业支出的减少，包括著名好莱坞名人的露面以及将大牌明星带到洛杉矶和迈阿密体育场馆的赞助。
这一下降是在比特币市场严重低迷之后发生的，比特币市场已将加密货币的市值大幅缩水 2 万亿美元。
由于加密货币市场的急剧下滑，广告支出有所减少，这使加密货币的价值缩水了 2 万亿美元。图片：金钱|博闻网。
除此之外，加密货币交易所巨头 Coinbase 在 2 月份花费超过 3000 万美元后已停止其广告计划。该公司是受当前严峻市场环境影响最严重的公司之一。
除了削减广告预算外，Coinbase 还宣布冻结招聘并裁员 18%。
有趣的是，该领域的某些市场参与者认为，尽管市场崩盘，但营销活动必须继续进行，以保持竞争力。
目前，重新获得消费者信任是加密行业生存的最关键因素。
研究公司 Gartner 副总裁兼高级分析师 Andrew Frank 在接受《华尔街日报》采访时表示，需要结合广告和其他类型的传播方式来“恢复比特币投资稳定性的形象”。
移动应用程序监控业务 Sensor Tower 的分析师 Dennis Yeh 指出，宏观经济的不确定性是当前暗淡的加密环境的主要原因。
日线图上的加密货币总市值为 8810 亿美元 |来源：TradingView.com
“当比特币价格低时，应用程序参与度和新客户通常也很低，”他解释道。
加密货币交易平台 Voyager Digital 的首席营销官 Pam Kramer 告诉华尔街日报，“仍有大量信息共享需要完成。”
鉴于比特币和其他相关虚拟货币当前的市场疲软，甚至影响到该领域最大的公司，这可能是一项艰巨的任务。
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精选图片来自 WorldMagazine NewsPaper，图表来自TradingView.com
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