F1 and Crypto.com Extends Partnership Through 2030

Formula 1 has extended its partnership with Crypto.com through 2030, further solidifying their shared momentum in the rapidly evolving sports and digital asset spaces.

The renewed agreement ensures Crypto.com will maintain a prominent presence at major Formula 1 events, including its title sponsorship of the Miami Grand Prix, a role it has held since the event's debut in 2022.

First established in 2021, the partnership marked Formula 1's entry into the crypto world amid a surge in digital asset interest.

It positioned Crypto.com as the official cryptocurrency sponsor and global partner for the Sprint qualifying series, aligning with Formula 1's strategy to expand its reach and engage younger audiences, especially in untapped markets like the US.

For Crypto.com, the deal was a key part of its ambitious campaign to solidify its place as a leading name in the digital finance sector.

Significant Growth for Both Parties Since Securing Partnership

Since their partnership began in 2021, both Formula 1 and Crypto.com have experienced impressive growth.

Formula 1 now enjoys a global fan base of 750 million, a cumulative TV audience of 1.5 billion, and 96 million social media followers.

Meanwhile, Crypto.com has expanded from under 10 million users to over 100 million customers worldwide.

While the financial terms of the renewed deal remain undisclosed, the collaboration underscores the growing influence of both brands.

Crypto.com’s marketing strategy has leaned heavily on sports sponsorships, securing high-profile deals with entities like the UFC, FIFA, and the Los Angeles Lakers, where it rebranded the Staples Center to Crypto.com Arena.

Despite competing with industry giants like Binance and Coinbase, Crypto.com has carved out significant brand recognition.

This partnership extension comes at a time when the crypto industry is navigating heightened regulatory scrutiny and market volatility, signalling confidence in both the sport's global appeal and Crypto.com's ability to thrive in a competitive market.