Crypto.com Becomes Global Cryptocurrency Partner of UEFA Champions League in Multi-Year Deal

Crypto.com has achieved a landmark deal as the first cryptocurrency platform to partner with the UEFA Champions League. The multi-year agreement, announced on August 14, designates Crypto.com as an official global sponsor of the renowned football competition.

Strategic Significance

This partnership marks a pivotal moment for Crypto.com, according to Steven Kalifowitz, the company’s Chief Marketing Officer. He stated:

“We have successfully built the Crypto.com brand and community by producing innovative and groundbreaking moments and events in a way that others have not been able to replicate. Connecting our brand with engaged sports fans around the world has effectively grown our user base to over 100 million in pursuit of our mission of cryptocurrency in every wallet.”

Crypto.com partners with UEFA. Source: Crypto.com

Impact on Cryptocurrency Awareness

Large sporting events like the UEFA Champions League offer substantial exposure to millions of viewers, potentially increasing awareness of cryptocurrencies. This exposure could attract new users and investment into the crypto market, possibly enhancing the future valuation of cryptocurrencies.