OpenAI’s GPT-5 to be launched in late 2025
OpenAI will release its next-generation AI model, GPT-5, in late 2025 or early 2026, according to CTO Mira Murati. The news comes amid speculation since 2023. The latest model, GPT-4, debuted in May with multimodal capabilities, including text, speech, and image processing.
GPT-5, codenamed Gobi and Arrakis, will have 52 trillion parameters, significantly more than GPT-4’s 2 trillion. Murati described the progress from GPT-4 to GPT-5 as akin to progressing from high school to college, indicating a significant increase in both complexity and capabilities.
Microsoft CTO Kevin Scott highlighted the potential for GPT-5 to excel in complex exams, reflecting significant improvements in reasoning and problem-solving. He noted that more powerful tools like GPT-5 will lower the barrier to entry for AI, making it accessible to a wider audience. Training for GPT-5 began in December 2023, with the system scheduled to be released after the 2024 U.S. election.
Murati predicts that GPT-5 will demonstrate PhD-level intelligence in specific tasks. She compared the intellectual advances of GPT-3 (equivalent to the intelligence of a child) and GPT-4 (similar to a smart high school student). Despite these advances, these systems still fall short of human-level performance in many tasks.
Murati also warned that some jobs in creative industries could be lost due to advances in AI. She questioned the necessity of certain creative roles and said that eliminating them might not be harmful.
A year after the introduction of AI, a team of 60 was left alone
Benjamin Miller (pseudonym), a writer, had a team of more than 60 writers and editors in early 2023. They wrote blogs and articles for a tech company, covering a variety of information products from real estate to used cars. The job gave Miller the opportunity to be creative and work with experts in various fields. However, Miller's career has changed dramatically as the company decided to introduce artificial intelligence to reduce costs.
The company's new project introduced an automated system that generates outlines based on article titles, and Miller received notifications on his computer, only needing to make final revisions before the article was published. However, with the advancement of advanced automation, ChatGPT was fully responsible for writing articles, and most of Miller's team members were laid off, leaving only a few people to edit the unqualified text generated by AI.
By 2024, the company laid off all members of Miller's team, leaving only him. He needs to revise the copy written by AI every day, delete redundant parts, and make the text look more like human writing. The job became repetitive and boring, and Miller gradually felt like a robot.
Will AI take away the jobs of the masses?
Miller's experience reflects the widespread impact of AI on copywriting. The low cost of AI makes it a tool for companies to reduce labor costs, but AI cannot always achieve human creativity and precision. Employees like Miller are forced to work with AI to give humanity to the algorithm and make the content generated by AI more in line with the style of human writing.
Whether AI will take away the jobs of the masses remains a controversial topic. Some experts believe that AI will replace most human work, while others believe that this will not happen. More views believe that the future is an era of cooperation between humans and AI.
Changes brought by AI generation to copywriting work
Copywriters feel the impact of AI most strongly. AI-generated copy requires humans to fact-check and modify the style to make it look more natural and human. This work takes more time and pays less than writing articles from scratch.
For example, Catrina Cowart said that her AI editing work requires in-depth editing of articles, including deleting inappropriate words and fact-checking. However, these jobs are low-paying, only 1 to 5 cents per word.
With the new policy released by Google, the quality requirements of website content have increased, and some websites have begun to use AI detection software to detect text to avoid AI traces. This poses new challenges for copywriters, who need to make AI-generated content look more human.
AI's two-sided empowerment
AI has also brought new opportunities to some copywriters. For example, Rebecca Dugas believes that AI is a "godsend" that allows her to complete high-quality work in a short period of time. She said AI is her rare co-creative partner, helping her complete market research, rewrite paragraphs and other tasks.
Although AI has replaced some copywriting jobs, it has also provided new career opportunities for those who can adapt to technological changes. Rebecca Matter, president of AWAI, said that for copywriters, adapting to AI technology is a huge opportunity.
Miller's story eventually had an ironic ending. He found a new job at a technology company called "Undetectable AI", which develops software that makes AI writing more difficult to recognize. Miller now helps the company do the work he once did after AI took his job away.
Bars Juhasz, chief technology officer of Undetectable AI, said that tools like his company's will definitely have some negative impact on the labor market, but he is optimistic about the future of work. Although AI will have some negative impacts on the labor market, he is optimistic about the future of work. He believes that people who can learn to deal with technology will make a lot of achievements.
In response, netizens said that Bars Juhasz should be thrown off the cliff.