According to Sina Technology, Baidu CEO Li Yanhong’s key task for the OKR content in the first quarter of 2023 is to “lead the intergenerational change of the search experience.” Yesterday, Baidu officially announced that the ChatGPT project "ERNIE Bot" (ERNIE Bot) will complete its internal testing in March and open to the public. A person close to Baidu revealed that Baidu Search has already connected to Wenxin-related technologies. In March 2019, Baidu has developed the Wenxin ERNIE 1.0 system. Starting in 2020, Baidu Search has begun to apply the "Wenxin Large Model" technology to deeply empower search relevance, in-depth question and answer, and content understanding. Sources said that once Wenxin came to fruition, the first site will be directly connected to Baidu Search, and some related functions have been launched or internally tested in Baidu Search, including multiple answer replies, intelligent generation, etc.