Cookie3 project is committed to creating a decentralized marketing economy through MarketingFi and AI data layer, improving user participation and return on investment, while providing users with , creators and enterprises to bring fairer value distribution.
Foreword
Today, the traditional Web2 marketing model is being questioned more and more. According to Gartner's survey, the average marketing budget in 2023 will account for 9.1% of a company's total revenue. In the United States, digital marketing accounts for a significant proportion of marketing budget allocation. Most of the budgets are taken up by advertising giants such as Google and Facebook, and users’ attention is commoditized without being fairly rewarded. About 95% of marketing budgets are wasted on users who don’t convert.
In addition, irrelevant ad push and frequent ads interrupt the user experience. This intensifies users’ aversion and resistance to advertising. Users’ data is collected and analyzed for commercial purposes, putting their privacy and data security at risk, further affecting trust in the platform. As the number of advertisements increases, users gradually become tired of advertisements and even actively ignore advertising content. This phenomenon not only reduces the effectiveness of advertising, but also wastes corporate marketing resources.
In order to deal with these problems, more and more companies are turning to more interactive This approach not only improves user engagement, but also distributes marketing value more fairly. In order to deal with these problems, the Cookie3 project we introduced today is committed to creating a decentralized marketing economy through MarketingFi and AI data layers, improving user participation and return on investment, while bringing greater fairness to users, creators and enterprises. value distribution.
1. Basic information
Cookie3 aims to revolutionize digital marketing by leveraging Web3 technology and AI to create a decentralized marketing economy called MarketingFi. This system rewards users with tokens, providing a fair return for their contributions in the ecosystem. Cookie3 proposed the concept of MarketingFi to redefine the marketing economy through a decentralized framework. It combines the marketing channels of Web2 and Web3, using AI to identify the most valuable audiences and reward them through tokens or on-chain and off-chain rewards. This approach minimizes marketing waste and promotes ecosystem growth.
Listing situation: It is planned to be issued on exchanges such as Bitget, Bybit, MXEC and Kucoin.
2. Cookie3 project background
2.1 Team Background
Cookie3 was founded by a team of experienced professionals, including co-founder and CEO Filip Wielanier, co-founder and CTO Wojciech Piechociński, and chief data officer Patrycja Sawicka. Team members have extensive experience in the fields of blockchain, AI and data analysis, providing solid technical and management support for the development of the project.
2.2 Financing situation
Cookie3 has raised a total of $5.5 million in funding during its development. The most recent round of seed financing was completed on August 3, 2022, raising US$3.3 million, led by The Spartan Group. Other institutions participating in the investment include LD Capital, Hartmann Capital, OrangeDAO, Big Brain Holdings and Jsquare.
In addition, $800,000 in financing was raised through Polkastarter and ChainGPT Pad The IDO is open to the public. Polkastarter IDO registration has ended and ChainGPT Pad IDO was completed on June 12th and 11th.
2.3 Cooperation
Cookie3 has established strategic partnerships with several well-known institutions, including Spartan Group, Animoca Brands and ChainGPT. These partners not only provide financial support, but also bring valuable industry resources and strategic guidance to the project.
3. The commercial value of Cookie3< /span>
3.1 Problems solved
Waste of marketing budget: In the traditional Web2 marketing model, a large amount of marketing budget Occupied by advertising giants such as Google and Facebook, up to 95% of budgets are wasted on users who do not convert.
User data privacy: the user’s attention is Commercialization, privacy and data security issues are serious, affecting user experience and trust.
Invalid ad serving: irrelevant ads Push notifications and frequent interruptions to the user experience lead to users’ aversion to and resistance to advertising.
3.2 Solution< /h4>
MarketingFi model: combined on the chain and off-chain data analysis and AI technology to redefine the marketing economy through a decentralized framework. Utilize $COOKIE tokens to lock in and fairly distribute marketing value.
Cookie3 Analytics: Provides comprehensive functionality similar to Google Analytics Data analysis tools help project parties track and optimize website traffic and user behavior.
Cookie3 Airdrop Shield: Ensure airdrop distribution to high-quality users, to prevent tokens from being misused by bots or Sybil attackers.
Cookie3 Affiliate: Gathering more than 18,000 KOLs , covering more than 400 million fans, helping project parties achieve wider user coverage and higher conversion rates.
3.3 Market Capacity and Market Opportunities
Artificial Intelligence and Digital Marketing Industry: Currently worth over $720 billion and expected to grow to $2.5 trillion by 2030. Cookie3 has huge potential in this rapidly expanding market.
Web3 Marketing: With Decentralized Technology With the popularity of blockchain, more and more projects require efficient, transparent and fair marketing solutions. The MarketingFi model provided by Cookie3 meets this need.
3.4 Growth Estimate
User growth: currently It is integrated and used by more than 300 dApps, with more than 2 new users every day. It is expected to usher in a greater growth peak when the bull market comes and a large number of projects are launched.
Market share: through continuous product optimization and expansion With market coverage, Cookie3 is expected to occupy an important position in the field of Web3 marketing and become an industry benchmark.
Return on Investment: With $COOKIE Tokens With multiple application scenarios and reward mechanisms, holders will receive generous returns, further promoting the growth of the platform and user participation.
4. The economics of Cookie3 span>
4.1 Role
Users: In the MarketingFi economy, users are not only consumers, but also project partners Owner and co-creator. They are paid for identifying and participating in suitable projects.
Creator: Brands and Influencers ( KOL) to acquire users through specific channels and conversion events, and receive rewards based on their performance in various activities.
Enterprise: Enterprises leverage data, AI and wallets Analyze and allocate marketing budget to users who will become promoters and supporters of the project, thus increasing the value of the ecosystem.
4.2 COOKIE TOKEN ECONOMICS span>
1. Token function
The $COOKIE token is the core of the Cookie3 ecosystem and plays a role in multiple aspects:
Value assignment: $ COOKIE tokens lock in the value of all products and platforms and are redistributed to $COOKIE holders in the form of rewards. This mechanism ensures fair gains for all participants.
Reward mechanism: hold $COOKIE tokens of users can receive rewards, airdrops, and access to exclusive experiences.
Governance rights: hold $COOKIE tokens Users can also participate in platform governance, decide the direction of use of the Cookie DAO treasury, and influence the future development of the platform.
2. Staking
$COOKIE tokens have comprehensive staking functions and provide competitive staking rewards. Users who stake their tokens not only receive additional benefits, but also gain greater influence and power in the ecosystem.
3. Multiple airdrops< /p>
Users holding $COOKIE tokens can participate in the airdrops of multiple projects, which use Cookie3 Airdrop Shield to ensure the distribution quality of airdrop tokens. In this way, users can continuously obtain new tokens and opportunities to participate in projects.
4. Agreement fee< /p>
Part of the Cookie3 Affiliate protocol fees will be converted into rewards and distributed to $COOKIE token holders. This mechanism not only increases the usage scenarios of tokens, but also increases users’ enthusiasm for participation.
5. Market rating improvement
Users who hold $COOKIE tokens will increase their MarketingFi score, thus being more prominent in the ecosystem Get more investment opportunities and priority to participate in projects.
6. Exclusive access< /p>
$COOKIE token holders can get whitelist access to Cookie3's new products, as well as tokens Exclusive features of the gate control platform. This exclusive access not only increases user loyalty but also increases user activity on the platform.
Through these diverse functions and application scenarios, $COOKIE tokens are not only A fair and efficient value distribution mechanism is created within the ecosystem, and user participation and the overall value of the platform are enhanced through incentives and reward mechanisms.
5. Products and Technology
5.1 Cookie3 product line
Cookie3 Analytics: A B2B application that helps marketers track campaign performance from on-chain to off-chain and determine the most effective channels and campaigns.
Cookie3 Airdrop Shield: Ensures airdrops are distributed to quality users, not bots or Sybil attacker.
Cookie3 Affiliate: A platform that allows businesses to launch and manage affiliate campaigns, creators Can choose activities that suit them and get paid.
5.2 Key Technologies
Cookie3’s technical foundation stems from years of research and development, including on-chain and off-chain analysis, and AI tools and behavioral trait mapping. Its core functions include:
Cookie-free analysis
Based on Performance rewards
Cross-chain operations
Data-driven decision-making
6. Summary
Cookie3 is committed to solving many pain points in traditional marketing and improving marketing efficiency and users through its unique MarketingFi model and powerful data analysis capabilities. experience. As the Web3 ecosystem expands and market demand increases, Cookie3's user base and market share are expected to grow rapidly. Its token economics design ensures fair distribution of tokens and long-term stability of the market. It is expected to become a leading platform in the field of digital marketing in the future, bringing more value to users, creators and enterprises.
Cookie3 will be officially launched at 18:00 on June 13, 2024 $COOKIE Tokens, friends who have already participated in IDO or are interested in the project can pay attention. (Investment is risky, please be careful not to chase high prices. This article is not an investment recommendation.)
Other
What is MarketingFi?
MarketingFi is an innovative decentralized marketing economic model proposed by Cookie3 . It combines Web2 and Web3 marketing channels to identify and reward the most valuable audiences by leveraging artificial intelligence and blockchain technology. MarketingFi minimizes marketing waste and promotes ecosystem growth by distributing tokens or rewards on- and off-chain. Unlike traditional marketing, MarketingFi transfers value from advertising giants to users and creators, creating a transparent and fair value distribution system that incentivizes high-quality users with continued participation and support.
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