SoFi Plans Major Push Into Crypto Amid New Regulatory Environment

SoFi has plans to bring back crypto services for its clients after suspending those operations in 2023 so as not to impede its effort to become a regulated bank.“We're going to re-enter the crypto business, which we had to exit," SoFi CEO Anthony Noto said in an interview with CNBC. "We'll re-enter the business of allowing our members to invest in cryptocurrency. We want to actually make a bigger, more comprehensive push into cryptocurrency, to include really providing crypto or blockchain capabilities in each product area that we have source: https://www.coindesk.com/business/2025/04/29/sofi-will-allow-clients-to-invest-in-crypto-again-after-suspending-service-in-2023-plans-major-push