Sony Corporation announced the acquisition of Beyond Sports, an AI data analysis and visualization company, and added Beyond Sports to Sony's sports business. Beyond Sports will join Hawk-Eye and Pulselive as part of Sony to advance Sony's sports business. According to Nikkei News citing people familiar with the matter, the purchase price is between US$35.36 million and US$70.72 million. Beyond Sports, positioned as the metaverse sports portal, is an AI-based data analytics and visualization company whose Emmy Award-winning visualization platform provides real-time digital sports engagement solutions for leagues, broadcasters, brands and ultimately consumers, and Provide sports content from traditional media and even metaverse distribution.