Japanese electronics titan Casio has joined forces with Ethereum scaling developer Polygon Labs to introduce its virtual G-SHOCK watch on Polygon's platforms, starting with an NFT-based collection of community access passes.

Pre-Distribution for G-Shock Creator Passes

On September 23, users can secure one of 15,000 NFT-based G-SHOCK creator passes, granting access to a dedicated Discord channel for the project.

Those with registered Casio IDs can participate in the pre-distribution stage from September 23-26, with a public distribution phase following from September 26-29.

Casio aims to leverage the enduring popularity of the shock-resistant G-SHOCK watch, of which it has shipped over 100 million units since 1983.

In an initial community engagement effort, Casio will call upon users to submit design concepts for the G-SHOCK creator pass and vote on its final appearance. The winning design will become a variant of the NFT pass.

Casio chose Polygon for this venture because of its ability to facilitate swift and environmentally friendly NFT transactions.

Casio's Senior General Manager of Timepieces, Takahashi Oh, said:

"At its core, our virtual G-SHOCK was built to be accessible, innovative and inclusive, meaning that user experience must be frictionless and simple. This is why Polygon was the most natural and logical choice for us."

G-Shock celebrates its 40th anniversary this year.

The NFT collection will be accessible to residents of various countries, including the U.S., UK, Germany, Italy, Netherlands, Spain, Portugal, Austria, Japan, India, Singapore, Indonesia, Malaysia, Thailand, Philippines, and Vietnam, according to Casio.

This development follows Casio's filing of a trademark application with the U.S. Patent and Trademark Office on August 22, which covers virtual clothing and watches, NFT-backed media, and virtual goods stores.