Apes Ahoy in Singapore: BAYC-Themed Pop-Up Restaurant Coming Ashore

Prepare your taste buds for an extraordinary culinary event starting tomorrow, set to captivate food enthusiasts and NFT aficionados alike. The Bored & Hungry non-fungible tokens (NFT)-backed burger establishment, celebrated across America for their iconic smash-style burgers and lauded as the "best" by Good Morning America, are embarking on an exhilarating journey to Singapore, bringing a week-long collaborative pop-up that promises an unforgettable gastronomic experience.

The captivating narrative extends its tendrils to the heart of Singapore's first NFT bar and bistro, The Parlour Mirage, where this one-of-a-kind pop-up will unfold. It stands as an avant-garde NFT lounge that has curated a diverse tapestry of pioneering endeavours and gatherings within the realm of NFTs. This dynamic space has provided a vibrant canvas for an array of innovative initiatives, including the likes of BAYC (SG), Goblintown, Azuki, and more.

In addition, with roots deeply intertwined with the world-renowned NFT project, Bored Ape Yacht Club (BAYC), Bored & Hungry stands as a beacon of innovation in the culinary realm. The visionary behind this culinary haven, founder Andy Nguyen, brought the concept to life last year, nestled within the vibrant tapestry of Long Beach, California.

Now, the Bored & Hungry — Bored Ape Yacht Club-Themed Restaurant — prepares to grace Singapore with its inaugural pop-up experience from 11 to 19 August 2023.

Bored & Hungry? What is That?

Seated at the crossroads of culinary and artistic exploration, this pioneering venture emerges as the inaugural physical manifestation of the BAYC theme, nestled within the heart of Long Beach, California. What initially set sail as a temporary pop-up swiftly morphed into a permanent culinary haven due to its resounding success, marking a testament to the fervour surrounding the Bored Ape experience.

True to its appellation, Bored and Hungry redefines the mundane and invites patrons to immerse themselves in an authentic Bored Ape encounter that defies monotony. A masterful representation of the BAYC ethos, the restaurant's design echoes the intricate facets of the iconic BAYC bar, seamlessly extending the digital narrative into the physical space. From hand-drawn spirits adorning the walls to meticulously placed anchors and signs bearing the rallying cries of "FOMO" and "FUD Destroyer," every detail envelopes visitors in an immersive artistic voyage.

Notably, the establishment's glass entry walls are adorned with green slime — a conspicuous homage to the Mutant Ape Yacht Club (MAYC), cleverly encapsulating the broader narrative of the BAYC universe. Beyond the artistic allure, Bored and Hungry extends its uniqueness to the very heart of its culinary offerings. Each burger box and french fries bag dons the visage of a Bored Ape or a Mutant Ape avatar, harmoniously juxtaposed with the brand's logo.

Meet the NFT-Themed Restaurant’s Founder!

Bored & Hungry, a culinary vision masterminded by the seasoned US-based restaurateur Andy Nguyen, embarked on a trajectory far beyond the conventional. Initially poised for a 2022 debut as a vegan eatery, his journey took an unexpected turn upon his immersion into the realm of NFTs, catalysed by his acquisition of Bored Ape #6184. This encounter unveiled the boundless potential of an NFT-themed restaurant, setting the stage for the birth of Bored & Hungry, a culinary haven elegantly encapsulating the ethos of BAYC.

Enlisting the expertise of Kevin Seo, co-founder of Food Fighters Universe, Andy orchestrated a strategic alliance that translated vision into reality. An investment of $300,000 marked the inception of Bored & Hungry as a temporary pop-up — a tactical measure to gauge the pulse of the local community's reception. The 1,700-square-foot establishment, located a little over 30km from both Disneyland and Los Angeles International Airport, witnessed a parade of intrigued patrons, from NFT connoisseurs to the uninitiated, serving as an unequivocal testament to the instant allure of Bored & Hungry.

The outlet in Long Beach, California

This triumph offered an unmistakable message to Andy — one that beckoned a transition from a fleeting concept to a steadfast institution. Thus, Bored & Hungry solidified its status as a permanent restaurant, a testament to the dynamic interplay of culinary innovation and the immersive potential of NFT-themed experiences.

It is worth noting that Bored and Hungry's synergy with the creators of BAYC at Yuga Labs is not bound by official partnerships, contrary to certain prevailing perceptions.

Arise, NFT Enthusiasts, Bored Ape Aficionados, and All Foodies in Singapore!

While the curtain has yet to rise on the burger menu for the anticipated Singapore pop-up, a delectable anticipation lingers in the air. Embracing a culinary tradition where burger and beer coalesce, the pop-up experience offers the opportunity to complement these delectable offerings with frosty pints of craft beer, elegantly dispensed from The Parlour Mirage's thoughtfully curated selection.

Source: Bored & Hungry ─ Mouth-watering smash burgers, piping hot golden fries, and more awaits!

You can sign up on Peatix for the Bored & Hungry Bored Ape Club Singapore Meet Up that will happen on 11 August from 8pm to 10pm. Or simply head down to the pop-up restaurant from 11 to 19 August, 5pm to 10.30pm (last order for food 9.30pm) at The Parlour Singapore (Mirage) on 140 Owen Road, Singapore 218940.

Source: Google Maps