Cryptocurrency exchange traffic statistics: What are the regional risks with the largest traffic in Russia, the United States, South Korea, and Turkey?

According to Similarweb, it is possible to conduct statistics on the traffic of each centralized exchange website, from which we can see the ranking of the traffic of each exchange (the data statistics date is May 9).

In the past 30 days, the ranking of centralized exchanges is as follows: Binance Coinbase Bybit FTX Gate ranks in the top five. (It is impossible to rule out the situation of false swiping volume)

In the regional ranking, Russia, South Korea, the United States, and Turkey appear most frequently.

The top flows from Russia include Binance OKX and Huobi.

The top traffic from the United States includes Coinbase Kucoin and Cryptocom.

The largest source of traffic comes from South Korea for Bybit (its second largest source of traffic is Russia).

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Among them, the traffic source of Coinbase is the most concentrated, with 54.6% coming from the United States. Binance traffic is very fragmented. The total proportion of the top ten traffic source regions does not exceed 50%.

After the implementation of comprehensive regulatory policies and the complete withdrawal of Huobi from China, only OKX (ranked second) is the main source of traffic from China; but it is worth noting that China ranks first in the traffic source of options exchange Deribit, accounting for 12.4%. Followed by Hong Kong (9.8%) and the United States (8.5%).

According to the traffic, it can be seen that Binance OKX and Huobi may face certain risks brought about by Russia’s sanctions. As a non-compliant exchange, Kucoin has an absolute majority of U.S. traffic, and there are certain U.S. regulatory risks (the second and third largest traffic comes from the UK and Canada, which are also very strict in regulation). OKX has taken away Huobi's market share after withdrawing from China, and there may be risks of Chinese market regulation. As a derivatives exchange, Deribit’s traffic mainly comes from China and the United States, which are heavily regulated. There is no doubt that there are certain regulatory risks.

In terms of social media diversion, the main traffic source for the vast majority of imports is Youtube, followed by Twitter.

It should be noted that the main statistics of Similarweb are website data, and APP data cannot be seen. Users in Asia and emerging countries may be more inclined to use APP.