McCafe Cups to Feature Doodles' Rainbow Art, Starts 18 November

McDonald's has partnered with Web3 brand Doodles for a festive collaboration blending digital collectibles with coffee culture.

Launching on 18 November, the "GM Spread Joy" campaign introduces McCafe cups adorned with Doodles' signature rainbow-themed designs.

This immersive promotion, available at participating US locations, offers customers unique perks alongside their hot drink purchases.

Buyers can unlock digital collectibles, such as access passes to the pilot episode of Dullsville, Doodles' animated series, and exclusive items for their Doodles avatars.

Additional rewards include co-branded physical merchandise like enamel pins and digital apparel.

The limited-edition cups, featuring vibrant pink and blue holiday-inspired artwork, also provide access to an interactive "pack ripping" experience.

Doodles, known for its Ethereum NFT collection, has expanded its ecosystem with the "Stoodio" app on Ethereum's layer-2 network Base, where users can utilise these digital items.

McDonald's and Doodles aim to merge creativity and technology in a campaign that captures the spirit of Crypto Twitter and celebrates innovation.

Doodles NFT Art Climbs

As part of its holiday campaign, McDonald's is offering customers access to "Good Mornin," a track produced by Pharrell Williams and performed by artist Marley Bleu.

Williams, a former McDonald's employee, drew inspiration from internet culture and the viral "GM" meme, according to the company.

Doodles, the Web3 brand behind the collaboration, features a 10,000-piece generative NFT collection created by artist Scott "Burnt Toast" Martin.

According to CoinGecko, the Doodles NFT collection holds a current valuation of 20,296 ETH, approximately $64 million.

On secondary markets, the entry price for the collection—known as the floor price—stands at 2 ETH ($6,300).

The floor price surged earlier this week, reaching 2.7 ETH ($8,500), following McDonald's teaser announcement of the collaboration on X (formerly known as Twitter).