Breaking the Web2 Circle AtDawn: A New Web3 Blockchain Game Value Narrative

The emergence of GameFi and NFTs represents a decades-long shift in power from game studios to players.

From pay-to-play (P2P) to free-to-play (F2P), and then to play-to-earn (P2E), it implements blockchain and NFTs to fully democratize user ownership of assets. P2E was pioneered by well-known GameFi projects such as Axie Infinity and Gods Unchained.

Optimistically, the future of P2E will be an interactive metaverse centered on GameFi, pulling market participants from the margins and rewarding gamers and developers through the creation and financialization of in-game assets.

However, at this stage, if more than 70% of the energy is put into X To Earn to consider the top-level design of Web3 chain games, the sustainability of the project and the value of the main network points will most likely decline rapidly as the economic incentives fade, and the life cycle of the game will also end quickly after the main token collapses. Because X in the current GameFi field cannot precipitate value, it is like a kind of "work" with economic incentives. Therefore, if a game cannot obtain increments or profits from Web2 through X, what can it rely on to continue to subsidize players so that players stay in this ecosystem?

The above problems are particularly prominent in the P2E model, and even Axie Infinity, which was at the top at the time, could not avoid them.

To put it bluntly, the P2E that most GameFi projects on the market are playing is essentially a liquidity mining disguised as a game, and this game is still difficult to play. Once the heat of DeFi is over, when everyone knows what they are doing, the next target of transmission will undoubtedly be GameFi.

It is imminent, and it is time for Web3 chain games to need a new value narrative.

In mid-July, AtDawn, a new project on the Kroma public chain of the hero NFT casting game, announced that it has obtained support from the two public chains of immutable and Kroma, and will start the season and IDO in the fourth quarter. AtDawn is a 3A quality, multi-chain interoperable war-themed STG game. It is based on the UNITY engine FPS competition and AI empowerment. Compared with most of the current GameFi projects, AtDawn's biggest advantage is that it has a large number of real active player addresses. It has quickly become the focus and hot topic in the current industry by virtue of its playability, no need to download, and data interoperability to support multi-chain and multi-terminal users to enter the game at the same time.

Analysts believe that copying, trial and error, iteration, and innovation are the necessary processes in the market. Web3 chain games are still in a relatively early stage of development. The quality of games varies greatly, and the drawback of insufficient playability has become a common phenomenon. At the same time, the single P2E model is difficult to continue, and this is the underlying logic of AtDawn's breakthrough against the wind with game quality as a competitive barrier.

New Web3 Chain Game Narrative

We know that the P2E model is very suitable for attracting new users, but whether it is traditional games or Web3 chain games, the first principle is still "someone plays, and there are people who continue to play."

Therefore, how to balance NFT/DeFi incentives and game revenue, how to continue to attract new players, how to retain players to increase daily activity, and how to achieve player consumption return? Whether the above questions can be answered will become a watershed for whether the current GameFi project P2E can break the crisis of collapse after no one "takes over".

Atdawn puts together the two types of Web2 STG game design features of "battles that highlight the theme of personal heroes" and "simulating modern warfare to highlight team tactical cooperation", retaining the classic combat gameplay and combining vehicles and other methods. Compared with other GameFi projects, the familiar operation and innovative battle gameplay, the realistic and shocking scenes and professional and rich military equipment make Atdawn's game experience closer to the war-themed STG games that the public is familiar with and pursues, such as PlayerUnknown's Battlegrounds, Overwatch, and Battlefield.

At the same time, based on Web3 technology, the NFT mechanism is introduced. After a game is over, players can submit their scores to the on-chain contract, and the contract will allocate different box NFTs and experience points according to the scores. The settlement of the contract can be fair and transparent. The box NFT is a consumable item so that players can obtain other props NFTs, such as transportation scene NFTs that are not available in similar games.

As an NFT that combines Fun to Earn, Create to Earn, Game-Fi, Social-Fi and game IP authorization, Atdawn NFT holders can obtain NFTs with confirmation, scarcity, authenticity and verifiability, and earn income by creating or holding gold-making NFTs in FPS competitive duels.

Of course, in addition to the value flow and DeFi benefits brought by the introduction of NFT technology, Atdawn's super high user retention rate and player activity are more in the Game itself.

Return to the Game Itself

Atdawn currently supports 8 game battle modes, covering classic FPS competitive modes such as deathmatch, flag capture, team deathmatch, kill, and demolition. It is a well-deserved 3A game.

First, UNITY engine development and AI empowerment collaboration. Atdawn uses Unity to turn creativity into reality, bringing players an exciting, tense, and instant gaming experience with rich sound and light effects. AI avatar, AI NPC, AI Scene, and AI Bot have brought a lot of innovative gameplay. For example, when forming a team to fight side by side, AI can be used to customize images, badges, nicknames, background walls, fashions and other personalized elements, which are suitable for live broadcasts and generating short videos for users to watch. This is undoubtedly very attractive to veteran gamers.

Secondly, in the Atdawn game ecosystem, there are a variety of hero characters, each with a unique design and action style; a huge battlefield, a realistic battlefield experience, battles of various sizes, exciting battles; a unique evolution system and highly competitive gameplay...Multi-chain users can enter the same scene to fight at the same time, compete with global players in the battle, and compete for survival and glory.

Atdawn is not just facing users in the blockchain game circle. Its long-term goal is to open up the incremental market of traditional games, so the perfect combination of easy to get started and instant fun is very important.

Players do not need to download applications, do not need to have rich game experience, and do not need to spare a whole night to invest in the game. It takes ten minutes to learn the operation and five minutes to play a game. While enjoying Blizzard-quality light competitive games, you can participate in GameFi to earn income without friction. It has never been so easy to step into Web3.

Recently, the more positive news is that AtDawn hero NFTs casting has been launched on the game public chain Kroma. Players can cast their own exclusive heroes through Kroma Summer, which can not only obtain AtDawn main network points, but also have the opportunity to synthesize rare NFTs on the Kroma public chain and obtain public chain token KRO airdrops.

It is reported that the test network is currently open to all Web3 players. Players can experience all the gameplay of the game through the ETH-Sepolia test network and obtain generous test network points. This action by the AtDawn project can effectively encourage real players around the world to actively hold AtDawn main network points and to be keen on collecting different hero NFTs, waiting for game upgrades or token releases to gain the upper hand.

The team is constantly taking action and has strong ability to fulfill its promises

Under the development of professional teams in R&D, planning, technology, art, special effects/action, and sound effects, AtDawn focuses almost entirely on playability and game experience, and will gradually open various competitions in the future. The team has strong ability to fulfill its promises, from project release to game internal testing, from the introduction of NFTs to the casting of hero NFTs and the launch of the game public chain Kroma, it has fulfilled every promise in the roadmap with practical actions.

In the process of traditional games migrating to the Web3 digital world, we currently see very confident predictions about the potential of AtDawn. The synergy of mature game development technology, high-quality game experience, and rich revenue models will soon release AtDawn's wealth-making ability.

So far, AtDawn has opened up a new Web3 chain game value narrative. Its ecosystem is no longer limited to users who are eager to resell for profit. The larger group is players who really want to collect powerful NFTs props for battle, achieving full compatibility between entertainment players + consumer players + investment users.

Written in the end...

Given the speed of development of emerging industries and projects, it is difficult to calculate the current and future scale of Web3 chain games, but here are some numbers worth thinking about:

Grayscale believes that the revenue of the virtual game world will be $400B by 2025;

BITKRAFT Ventures values ​​the entire game industry at $336B, while Grayscale values ​​it at $2T;

Goldman Sachs values ​​e-sports at $3B in 2024, even though e-sports audiences have surpassed the NBA.

Morgan Stanley believes that by 2030, the value of NFTs will reach $300B.

Although Web3 chain games are only a subset of the gaming field, industry survey agencies conservatively estimate that the scale of Web3 chain games in the near future will be in the range of more than 100B US dollars.

In the era of trends and Web3, once industry participants find the best product-market fit, better UI, better gameplay, better incentive model, better everything, incremental users and hot money begin to flow in, the imagination space of the project value is undoubtedly huge.

In the new value narrative of Web3 chain games, we currently see very confident predictions about the potential of AtDawn. We believe that it will make great strides in Web3 and promote the evolution of GameFi towards scale, implementation, and futureization.