Starbucks Brews Exit from NFT Loyalty Program Odyssey
Starbucks sunsets NFT pilot amid memecoin ad blitz and enterprise blockchain retreats.
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Starbucks is about to use Polygon to launch the Web3 initiative Starbucks Odyssey, combining loyalty programs and NFT platforms
12/09/2022 20:38
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- スタバの米国向けweb3リワードプログラム「Starbucks Odyssey」が終了へBullishBearish
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Starbucks Polygon NFTs Are Already Selling for Thousands
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The multinational coffeehouse chain has unveiled Starbucks Odyssey, allowing customers to purchase digital collectible stamps in NFT form that offer benefits and immersive experiences
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"This will create a whole new set of digital network effects to attract new customers and grow existing customers in our core retail stores," Starbucks interim CEO Howard Schultz said.
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“This will create an entirely new set of digital network effects that will attract new customers and be accretive to existing customers in our core retail stores,” said interim CEO Howard Schultz.
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Starbucks announced plans to get into the NFT business, then fired a union leader the same day.
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