Steve Kaczynski, head of community at Starbucks, has said that the NFT market may drop significantly from its historical highs, so in the hope of attracting fans in new ways, brands and loyalty programs can still exert their value.
JinseFinanceStarbucks sunsets NFT pilot amid memecoin ad blitz and enterprise blockchain retreats.
AlexExplore the veiled impact of lost BTC wallets, unraveling scarcity, threats to viability, security lessons, and the emergence of recovery services in the dynamic Bitcoin economic landscape.
SanyaStarbucks’s Odyssey program, an extension of Starbucks Rewards that seeks to expand brand loyalty in the virtual world, is seeing encouraging signs, Bank of America said.
TheBlockStarbucks Odyssey is still in closed beta but early adopters are already flipping the NFT stamps for nearly $2,000 apiece.
decryptThe test of the experiential program combines customer loyalty rewards with NFT collecting and other gamified elements.
CoindeskWhat corporate Web3 initiatives can learn from the announcement of Starbucks Odyssey.
CoindeskStarbucks will work with the Ethereum second layer solution Polygon on their non-fungible token (NFT) loyalty program, called “Odyssey”.
BitcoinistReddit has launched a new website that will allow users to sign up for their subreddits and join a new "Community Points" token rewards program.
CointelegraphAccording to the exchange, users will not incur any gas fees for trading NFTs custodied with Kraken — only transferring tokens and NFTs off the platform.
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