Steve Kaczynski, head of community at Starbucks, has said that the NFT market may drop significantly from its historical highs, so in the hope of attracting fans in new ways, brands and loyalty programs can still exert their value.
JinseFinanceStarbucks sunsets NFT pilot amid memecoin ad blitz and enterprise blockchain retreats.
AlexStarbucks’s Odyssey program, an extension of Starbucks Rewards that seeks to expand brand loyalty in the virtual world, is seeing encouraging signs, Bank of America said.
TheBlockStarbucks Odyssey is still in closed beta but early adopters are already flipping the NFT stamps for nearly $2,000 apiece.
decryptThe test of the experiential program combines customer loyalty rewards with NFT collecting and other gamified elements.
CoindeskStarbucks will work with the Ethereum second layer solution Polygon on their non-fungible token (NFT) loyalty program, called “Odyssey”.
Bitcoinist
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