신세계아이앤씨, 스파로스 NFT로 스타벅스 블록체인 기술 지원

Starbucks names Brian Niccol as new CEO, shares surge recently

Brian Niccol's appointment as Starbucks CEO brings optimism amid challenges, as the company faces pressure from activist investors and declining sales in key markets.

Starbucks Brews Exit from NFT Loyalty Program Odyssey

Starbucks sunsets NFT pilot amid memecoin ad blitz and enterprise blockchain retreats.

Starbucks Korea Introduces NFT to Save the Planet - How It Works?

Starbucks Korea's game-changing NFT strategy, unveiled on Jan. 16, is not just reducing single-use cups by 600,000 but also rewarding eco-friendly sippers with exclusive digital artwork, setting a new standard in sustainable coffee experiences.

Starbucks Serves Up Its First Premium NFTs at $100 a Pop

Starbucks Launches Beta of Web3 'Odyssey' Loyalty Program

The test of the experiential program combines customer loyalty rewards with NFT collecting and other gamified elements.

Can Starbucks Bring Web3 Into the Mainstream?

What corporate Web3 initiatives can learn from the announcement of Starbucks Odyssey.

Polygon (MATIC) Regains Footing With Starbucks Partnership News

Starbucks and Polygon have announced a partnership. MATIC has broken out from a descending resistance line.

Why Starbucks Partnered With Polygon For Their NFT Loyalty Program

Starbucks will work with the Ethereum second layer solution Polygon on their non-fungible token (NFT) loyalty program, called “Odyssey”.

Starbucks to Offer NFT-Based Loyalty Program Alongside Polygon

The multinational coffeehouse chain has unveiled Starbucks Odyssey, allowing customers to purchase digital collectible stamps in NFT form that offer benefits and immersive experiences

Starbucks announces NFT initiative as union-busting controversy continues

Starbucks announced plans to get into the NFT business, then fired a union leader the same day.